[Update 27 May 2025] Official images of the HYEIN SEO x Nike AVA Rover have emerged. Check them out in the gallery above and expect a June release for the pair.

[Update 23 May 2025] A first look at the HYEIN SEO x Nike AVA Rover has been made available via Complex Sneakers on X. Stay tuned for more details on this highly anticipated drop as they emerge—right here on SNKRDUNK Magazine.

After designing custom tees for K-pop phenomenon NewJeans’ promotional shoots, South Korean womenswear label HYEIN SEO is reportedly set for another major collaboration, this time with sportswear giant Nike.

While official details and visuals remain under wraps, the pair’s collection is rumored to launch between late 2024 and early 2025, according to fashion insider @le.syndrome.

Stay tuned here for further updates.

In other news, Umbro Korea features YOUNG POSSE in their Field Player Crew campaign.

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