Forget the McRib, there’s a tastier purple treat arriving later in 2024: the New Balance Fresh Foam BB v2 in a colorway straight out of Grimace’s wardrobe!

Remember when the beloved purple McDonald’s character became a trending topic last year? This basketball shoe channels the same playful vibes, rocking a full suede upper in a rich, eye-catching purple that’s sure to turn heads.

While there is no official collaboration with McDonald’s, the design speaks for itself. The slanted N logo receives a hit of black, and pops of red and yellow on the tongue provide a playful nod to the Golden Arches. The BB v2 features New Balance’s innovative Fresh Foam cushioning for superior comfort and impact absorption on the court.

Think of it as the brand’s go-to non-signature shoe, the one you will see balling out on the feet of players like Zach Lavine. So trade fries for fresh kicks, lace up these purple kicks, and step up your game in style. The New Balance Fresh Foam BB v2 “Grimace” will be available sometime this year and retails at US$130.

In other sneaker-related news, check out the New Balance 990v4 “Grey/Black”.