The quintessential New York City streetwear boutique introduces Kith Loyalty. This new points-based program, accessible through the Kith App, unlocks a world of exclusive rewards and experiences for its members.

To join, sign up or log in to your existing Kith App account, and instantly earn points on every purchase. Rack them up through “Achievements” within the app and score bonus points for attending events like Kith Night at MSG or visiting Kith Stores worldwide.

Your dedication unlocks exclusive benefits and rewards through three tiers: Molecule, Elevation, and Vitality (inspired by classic Kith Palette colors, naturally).

Each tier offers unique perks, from custom apparel and footwear made just for your level, to early access to collections and VIP event invites.

To kick things off, Kith is dropping the Molecule Exclusives, a collection of custom apparel and footwear in the signature Molecule hue. The pièce de résistance being the Kith x Clarks 8th Street x adidas Gazelle Indoor, available exclusively on the Kith App for US$220.

The Kith Loyalty Program launches alongside the tripartite collaboration between Ronnie Fieg, adidas Originals, and Clarks Originals on 26 January.

Similar in hue, check out the Nike WMNS Air Jordan 1 Low Method of Make “Legend Light Brown”.