[Update 4 Aug 2023] It has only been a day or two since the addition of a new batch of Utopia merch, but Travis Scott has now dropped various album track title-inspired items via his official store. With the current rate of releases, we can certainly expect more to arrive in the coming weeks. Stay tuned here, TIL FURTHER NOTICE.

[Update 2 Aug 2023] Following the first wave of releases, Travis Scott has unveiled a new lineup of Utopia merch. The collection includes an extensive assortment of apparel alongside accessories such as Studded Utopia Belt, Utopia Rug and more.

Head over to his official store now to cop the items before they sell out! In the meantime, stay tuned here for more possible updates.

[Update 29 Jul 2023] Travis Scott’s Utopia has finally been released and adding more coal to the hype train is the plethora of new merch. More excitingly, they include not a one-off, but a few designs by KAWS and SAINT MICHAEL! Head over now at Travis Scott’s official store and get a piece, or few.

In addition, the mysterious “Utopia” briefcase that La Flame has been lugging around leading up to the album’s release is also available for purchase for US$150, with an additional US$5 to bundle in the album. Furthermore, new items recently added to the rollout include “Circus Maximus” film posters and special zine-style album covers.

The best part is, they’re all available now on his official webstore and will ship within a week. The apparel will range between US$55 to US$150; with said posters and zine covers for US$25.

To say nothing of the Travis Scott x Nike Air Force 1 Low “Utopia”.

[Update 10 Jul 2023] Pre-orders for Utopia merch are open now, ahead of the album’s release on 28 July. Head over to Travis Scott’s official shop to place your bids. Knowing the pandemonium that usually follows the artist, expect them to sell out quickly so make haste!

Merch includes an array of t-shirts, hoodies, caps that feature the dystopian graphics thematic to the project’s art direction. The items will be sold as a pack with the album, which is reported to have five different covers.

They’ll be housed in a specially printed mailer box and will be shipped within one week of the album’s release. Do note that sales will be limited to 4 per customer.

Head over now as soon as you’re done reading this update! 

Travis Scott is the undisputed king of collaborations; having his hands in shoes, apparel, toys, to as far out as even fast food and video games. AKA La Flame is a de facto tastemaker, and no where is that more prominent that on his statements in fashion.

His worth in the footwear landscape is unchallenged and with his fourth studio album, Utopia, set to arrive on 21 July, so will a slew of accompanying merchandize. Although not much has been said of them, the leaked images seem to be thematically consistent with the art direction of the album, as seen on the promotional billboards that went up weeks prior.

 The same motifs make their presence on the t-shirts as well. The first sees graphics of sculpted caricatures reminiscent of some mainstream pop culture figures, atop text that alludes to the “4th ALBUM BY TRAVIS SCOTT”; the other sees a bare man with pavonine skin tones presiding over the “utopia” branding.

More details and images should emerge within the coming weeks, especially with the imminent release of the album.

In the meantime, check out the new Jordan Hydro 8 Slide.