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21st April 2023 EDT RELEASES

Livestock and adidas Design the Velosamba “Triple Rush” With Bike Messengers in Mind

An homage to the late 20th-century bicycle messengers.

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Livestock and adidas have reconnected to redesign the biking-oriented Velosamba silhouette, continuing the two companies’ enduring connection. The project pays homage to bicycle couriers by using the “TRIPLE RUSH” theme, a term created by New York City bike messenger dispatchers to designate packages of the utmost priority. It emphasizes the union of visibility and durability.

Additionally, Livestock collaborated with Standert to design an exclusive one-of-one Umlaufbahn bike to go for the campaign.

Readied for pedaling through busy metropolitan streets, the colorway is delivered in a predominantly black presentation. A midsole reinforcement and two-bolt cleat compatibility balances the shoe’s performance on and off the bike.

In place of the customary “VELOSAMBA” hit, an orange “*TRIPLE RUSH” adjacent to the Three Stripes, combining a ballistic nylon upper with quality leather and suede at the overlays. A unique decorated sockliner and three sets of laces are also included, which increases the visibility of the 3M details even more.

The pair is available now on Livestock with an RRP of CA$170 (~US$126).

Elsewhere under the adidas ecosystem, have a first look at the adidas x Fear of God Footwear.

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