Pokémon Celebrates 30th Anniversary with New G-Shock and a Look Back at Past Hit Collabs [Editor’s Blog]

7th July 2026 EDT NEWS

Pokémon Celebrates 30th Anniversary with New G-Shock and a Look Back at Past Hit Collabs [Editor’s Blog]

Pokémon is turning 30! Discover the details of the new Pokémon x G-Shock watch and revisit hype past collections from streetwear giants like HUMAN MADE, PUMA and more.

Pokémon Celebrates 30th Anniversary with New G-Shock and a Look Back at Past Hit Collabs [Editor’s Blog]

Celebrating 30 Years of Pokémon with an Exclusive G-Shock and Iconic Past Collaborations

“G-Shock,” the iconic timepiece brand, has announced a special model celebrating the 30th anniversary of Pokémon, and it is already generating massive buzz ahead of its drop. This article dives into the details of this celebratory collaboration, which is perfect for honoring three decades of Pokémon. Additionally, we take a look back at some of the most popular past Pokémon collaborations, including links with HUMAN MADE, PUMA, Comme des Garçons etc…

Casio G-Shock x Pokémon

via: gshock

This limited-edition G-Shock celebrating the 30th anniversary of Pokémon is set to release on 17th July 2026. The collaboration utilizes the classic “GA-110” model as its canvas, known for its bold, oversized case. The color scheme incorporates the signature hues from the original Pokémon Red, Green, and Blue video games, delivering a nostalgic yet playful aesthetic.

Casio G-Shock x Pokemon GA-110PKM-7AJR “White”

¥154,999~

The timepiece features a Poké Ball design on the sub-dial at the 9 o’clock position, while the small hand showcases Pikachu’s silhouette from behind. Furthermore, the band features 29 beloved Pokémon, including Pikachu, Eevee, and the starter generations. With the mythical Pokémon Mew printed on the strap keeper, a total of 30 Pokémon are featured to honor the 30th anniversary. The watch comes with a special Poké Ball-shaped case and custom packaging, making it a must-have collectible for any true Pokémon fan.

via: gshock

HUMAN MADE × Pokémon

via: humanmade

Next, we revisit the collaborations with HUMAN MADE. The duo has teamed up twice, capturing the attention of both the fashion community and Pokémon enthusiasts alike.

The first collection, which dropped in October 2025, featured a lineup centered around Pikachu, Farfetch’d, and Unown. The capsule included a varsity jacket, a coach jacket, and a hoodie sporting Pikachu graphics, alongside T-shirts that included store-exclusive colorways. Lifestyle items like cushions and mugs were also released simultaneously.

HUMAN MADE x Pokemon Made Coverall Jacket (Kamonegi) “White”

¥375,000~

HUMAN MADE x Pokemon Made Varsity Jacket (Pikachu) “Navy”

¥330,000~

HUMAN MADE x Pokemon Made Heavyweight Hoodie (Pikachu) “Gray”

¥83,800~

HUMAN MADE x Pokemon Made Graphic T-Shirt (Monster Ball) “White”

¥15,800~

HUMAN MADE x Pokemon Made Graphic T-Shirt (Pikachu) Online Store “Black”

¥29,000~

HUMAN MADE x Pokemon Made Coffee Mug (Pikachu) “White”

¥12,500~

The second drop, released in May 2026, expanded the roster to a 15-item lineup, introducing Magikarp into the mix. This collection featured a denim jacket with chain-stitched Pikachu embroidery, a Magikarp aloha shirt, and a utility jacket inspired by Farfetch’d that allows wearers to store an included plush leek on the back. Both the first and second collections remain highly sought after and are actively traded on SNKRDUNK, Japan’s premier sneaker and streetwear marketplace.

HUMAN MADE x Pokemon Made Utility Jacket (Kamonegi) “Beige”

¥188,888~

¥79,700~

HUMAN MADE x Pokemon Made Aloha Shirt (Koiking) “Navy”

¥38,800~

HUMAN MADE x Pokemon Made Graphic T-Shirt #1 (Pikachu) “White”

¥15,990~

HUMAN MADE x Pokemon Made Socks “White”

¥2,389~

HUMAN MADE x Pokemon Made Heart Stuffed Passcase “Red”

¥6,500~

PUMA × Pokémon

via: puma

In the footwear and sportswear scene, the collaboration with PUMA stands out. While the two names have teamed up twice, the second collection released in April 2026 generated significant hype.

This release focused heavily on the globally beloved icon, Pikachu. For the footwear, the collaboration adopted PUMA’s latest basketball silhouette, the “All-Pro Nitro 2,” dressing it in a vibrant yellow hue complete with lightning bolt graphics.

Pokemon × Puma All-Pro Nitro 2 “Pikachu”

¥20,499~

The apparel line was equally robust, featuring T-shirts, hoodies, and shorts adorned with Pikachu graphics and motifs. Blending the functionality of a sports brand with a playful street-style aesthetic, this collection offers a complete head-to-toe look.

PUMA x Pokemon Pumatech-X Track Jacket WV “Black”

¥25,000~

PUMA x Pokemon Relaxed Graphic Hoodie TR “Yellow”

¥10,000~

PUMA x Pokemon Oversized Jersey “Black”

¥8,800~

PUMA x Pokemon Relaxed Graphic Tee “Beige”

¥9,800~

PUMA x Pokemon Dad Cap “Black”

¥6,200~

PUMA x Pokemon Backpack “Black”

¥12,999~

More Must-See Pokémon Collaborations

Pokemon x Fragment x FENDI Men’s Dragonite T-shirt “Black”

¥100,000~

Pokemon x Fragment x FENDI Men’s Dragonite T-shirt “White”

¥100,000~

Comme des Garcons Pokemon Oversized T-Shirt “Black”

¥16,500~

Comme des Garcons Pokemon Long Sleeved T-Shirt With Emblem “Navy”

¥13,200~

NEW ERA x Pokemon 59Fifty Pikachu Box Logo Visor “Stone”

¥11,999~

GELATO PIQUE x Pokemon Sleep Gelato Pikachu Parka&Short Pants Set “Yellow”

¥15,900~

FRAGMENT x POKEMON THUNDERBOLT PROJECT KABIGON MASCOT-S “Black”

¥16,999~

RIMOWA x Pokemon Charm Pikachu “Yellow/Gray”

¥145,000~

RIMOWA x Pokemon Wheel Set Pokemon “Red/White”

¥133,000~

Every time a Pokémon collaboration drops, it is expected to draw massive attention due to each brand’s unique design details and playful gimmicks. The upcoming G-Shock is no exception, and it is rumored to be a must-have limited model celebrating Pokémon’s 30th anniversary. The lottery draw is currently open on the official website, so checking it out early is highly recommended for anyone interested.

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