A Golden Milestone: Polo Ralph Lauren and BEAMS Reunite for an Exclusive 50th Anniversary Drop

BEAMS, the influential Japanese lifestyle retailer known for its impeccable curation of American casual style, is set to celebrate its 50th anniversary in spectacular fashion. For their 17th exclusive installment with Polo Ralph Lauren, the two powerhouses will release a special collection that pays homage to a half-century of Japanese style leadership. Every item in this drop will feature a commemorative tag printed with “BEAMS 50th ANNIVERSARY EDITION Exclusive Label,” making these pieces instant collector’s items for fans of both brands.

About Polo Ralph Lauren x BEAMS 17th Collection

The anniversary lineup consists of eight distinct styles that offer an effortless vibe while maintaining a timeless preppy aesthetic. In addition to refreshed versions of the windbreaker, rugby shirt, heavyweight tee, shorts, caps, and socks, the collection will introduce two brand-new silhouettes: a cardigan featuring a bold “P” logo and a pair of classic slip-ons.

Most items proudly display the iconic Pony logo alongside the “POLO BEAMS” branding, injecting a fresh energy into Polo’s heritage designs. This anniversary range is a crowd-pleasing tribute to the long-standing partnership, offering versatile staples that redefine modern “Americana” through a Tokyo lens. The collection will be available starting 18th April 2026(JST).

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