How to Style the New Balance 990: 6 Lessons in Effortless Cool from Japan
Struggling to style your New Balance 990s? Unlock the secrets of effortless cool with our guide to Japan's best street style. Discover how to pair them with everything from tailored trousers to relaxed fits and elevate your sneaker game now.
Mastering the Art of “Intentional Normalcy”
The New Balance 990 has cemented its status as the go-to sneaker for everyone from tech entrepreneurs to fashion insiders. But while its versatility is universal, it’s on the streets of Japan that the iconic silhouette truly finds its stylistic edge. Japanese style arbiters have mastered the art of integrating the 990 into looks that are both understated and meticulously curated. Forget fleeting trends; this is about a refined, everyday uniform. From perfectly tailored wide-leg trousers to minimalist layers, we’re showcasing the best Japanese street style inspiration to help you elevate your own 990 game.
Follow us on:
-
Parisian Elegance and Technical Brilliance: The ASICS RUNWALK x CORTHAY CollaborationRELEASES July 30, 2024 -
Celebrating 2024 Paris Olympic Winners and Their Signature ShoesFEATURES July 30, 2024 -
JJJJound x ASICS GT-2160 Pack [Release Date/Price/Where To Buy]RELEASES July 31, 2024 -
The Best Denim Shoes to Buy Now From Nike, adidas, ASICS, New Balance, Converse & Balenciaga!FEATURES August 1, 2024
-
Parisian Elegance and Technical Brilliance: The ASICS RUNWALK x CORTHAY CollaborationRELEASES July 30, 2024
-
Celebrating 2024 Paris Olympic Winners and Their Signature ShoesFEATURES July 30, 2024
-
JJJJound x ASICS GT-2160 Pack [Release Date/Price/Where To Buy]RELEASES July 31, 2024
-
The Best Denim Shoes to Buy Now From Nike, adidas, ASICS, New Balance, Converse & Balenciaga!FEATURES August 1, 2024
![Pharrell Williams × adidas Adistar Cushion 3 Jellyfish “Real Green” [Release Date/Price/Where To Buy]](https://snkrdunk.s3.ap-northeast-1.amazonaws.com/en/magazine/wp-content/uploads/2025/10/11113722/20250912024557-2.webp)
![Travis Scott x Nike Air Jordan 1 Low OG in Two New Colorways [Release Date/Price/Where To Buy]](https://snkrdunk.s3.ap-northeast-1.amazonaws.com/en/magazine/wp-content/uploads/2025/10/11105538/20251007010706-0-scaled.webp)
![HUMAN MADE x Pokémon Collection [Release Date/Price/Where To Buy]](https://snkrdunk.s3.ap-northeast-1.amazonaws.com/en/magazine/wp-content/uploads/2025/10/10124458/20251008025529-0.jpg)
