Is Your Favorite on the List? Let’s Find Out.

In recent years, the world of art toys has captivated collectors globally, and one name stands out from the crowd: LABUBU. This wildly popular elf-like creature from the Hong Kong-based art toy powerhouse, POP MART, has become a true phenomenon. Limited edition releases spark a frenzy among fans, selling out in minutes and proving that the Labubu craze shows no signs of slowing down.

This article,This article features a list curated by SNKRDUNK(a premier Japanese marketplace for authentic sneakers and collectibles), unveils the definitive top 10 ranking of the most popular Labubu series for 2025, from beloved classics to the most sought-after limited editions.
SNKRDUNK’s Official Top 10 Labubu Ranking!

1. “POP MART THE MONSTERS (LABUBU) Big into Energy Series Plush Pendant [Assortment Box]

Released in Spring 2025, the “Big into Energy” series took the world by storm. Built around the concept of “energy, color, and gradients,” these vibrant plush pendants are a feast for the eyes. Each color is tied to a theme—like the fiery red “Love” and the calming blue “Hope”—which perfectly complements Labubu’s irresistibly cute expressions.

As a blind box series with 6 standard designs and 1 secret “chase” figure, the thrill of the unboxing experience is a huge part of its appeal. This is the series that truly cemented Labubu’s global icon status, thanks in no small part to being spotted with Lisa of BLACKPINK, who sparked the worldwide craze.

2. “POP MART THE MONSTERS (LABUBU) Exciting Macaron Plush Series [Assortment Box]

This is the landmark series that started it all. “Exciting Macaron,” released in October 2023, was the first time Labubu appeared as a plush keychain, and it remains a fan favorite and the origin point of the boom.

These fluffy Labubus are transformed into sweet macarons with delicious-sounding names like “Sea Salt Coconut,” “Toffee,” and “Sesame Bean,” all in soft pastel colors. At approximately 6.7 inches (), they are the perfect size to hold and make a super cute bag charm. It’s often the first piece for new collectors, but be warned: their charm is so addictive, you’ll find yourself wanting the whole set.

3. “POP MART THE MONSTERS (LABUBU) Have a Seat Plush series [Assortment Box]

Just as the name suggests, the “Have a Seat” series features a collection of Labubus that bring a sense of calm, each perched in a different adorable pose.

Characters like SISI, DADA, and QUQU each have their own unique way of sitting, showcasing their individual personalities. Despite their compact 5.9-inch () size, their super-soft, fluffy material makes them incredibly satisfying to touch. They’re the perfect companions for your desk or nightstand, bringing a little moment of peace to your daily life. With 6 standard designs and 1 secret figure, completing this set is a popular goal for many collectors.

4. ”POP MART THE MONSTERS (LABUBU) Coca-Cola Series Plush [Assortment Box]

This blockbuster collaboration with the iconic global brand, Coca-Cola, was a massive hit. The series is built around a fun story: ZIMOMO, the leader of the Monsters, brings Coca-Cola back from the human world to throw a party in the forest. Each character fully embodies the fun, bubbly world of Coke, making this a standout collection. The series even gained major media attention in Japan, solidifying its place as a must-have item that represents the peak of Labubu’s popularity.

5. ”POP MART THE MONSTERS (LABUBU) Coca-Cola Series [Assortment Box]

The figure-based counterpart to the plush collaboration, this series continues the party in a winter wonderland. The story finds the Monsters celebrating in a world of ice and snow during the coldest time of the year.

Featuring an extensive lineup of 10 standard designs and 1 secret figure, the series includes Labubus in fun scenarios like “Little Snowman” and “Vacation Fit,” many of them sporting hoodies with the classic Coca-Cola logo.

6. “POP MART THE MONSTERS (LABUBU) Pin for Love Series-Vinyl Plush Pendant (A-M) [Assortment Box]

Released on August 29, 2025, the “Pin for Love” series is all about keeping your favorite character close. This extensive collection features a whopping 30 designs, covering the alphabet from A to Z plus a few symbols.

The ultimate charm of this series is the embroidered letter on the back of each plush, allowing collectors to spell out words—a playful twist that collectors adore. The A-M assortment box contains the letters A through M, a “?” symbol, and a secret heart symbol as the chase.

7. “POP MART THE MONSTERS (LABUBU) Pin for Love Series-Vinyl Plush Pendant (N-Z) [Assortment Box]

The second half of the collection, the N-Z assortment box, contains the letters N through Z, an “&” symbol, and a secret “!” symbol. Just like the A-M set, the concept encourages collectors to create names and messages, offering a fun, interactive experience. Their palm-sized scale and affordable price point make them an incredibly popular and accessible series to collect.

8. “POP MART The Monsters Labubu Wacky Mart Series Vinyl Plush

Launched in June 2025, the vinyl plush from the “Wacky Mart” series has been a huge crowd-pleaser. The unique concept is themed around a convenience store, and the soft vinyl material gives the figures a distinctive texture. With a soft touch and a satisfying weight, they are perfect for both carrying around and displaying. The Labubu dressed as a convenience store clerk is especially charming and was a major highlight at the pop-up shop in Tokyo Skytree’s Solamachi.

9. “POP MART THE MONSTERS (LABUBU) Wacky Mart Series-Earphone Case

Blending practicality with playful design, the “Wacky Mart” earphone case is a standout. This case features a Labubu cleverly disguised as a piece of tempura. It’s a fantastic way to carry a piece of the Labubu world with you every day, turning a simple utility item into something special. This product marks a successful expansion of the brand into new and exciting collection categories beyond traditional plushies and figures.

10. “POP MART THE MONSTERS (LABUBU) Let’s Checkmate Plush

This series reimagines Labubu as chess pieces. The “King” is a highlight, featured here as a plush wearing a brilliant cape and crown. Measuring between 5.9 and 6.7 inches (), it’s a beautifully finished piece that looks just as good as a statement decoration on an office desk as it does in a living room.

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Final Thoughts

At SNKRDUNK, you can shop for all the Labubu items featured here, along with many other limited editions and popular collectibles. Every item is verified by our team of expert authenticators, so you can shop with complete confidence, knowing you’ll never receive a counterfeit product. If you’re ready to take your Labubu collection to the next level, SNKRDUNK is the place to be.

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