The Tohoku’s Pikachu Promo: Price Trends and Investment Analysis for US Collectors

The “Tohoku’s Pikachu Promo” card from the Pokémon Card Game (Pokémon TCG) has been generating massive buzz. Below, we provide the latest buyback prices, current market values, and a detailed look at the price fluctuations for this exclusive card. We will update this information regularly as the market shifts.

Note:The provided text is a disclaimer in Japanese. Here is the English translation.
Note:All dates and times mentioned are in Japan Standard Time (JST).

Current Market Value and Buyback Prices for Tohoku’s Pikachu Promo

Condition	General Market Price	Buyback Price (Retailer)
Near Mint (Condition A)	JPY 25,000 ~	JPY 20,000
PSA 10 Graded	JPY 70,000 ~	JPY 68,000

Note: General market prices are current as of October 15, 2025. Buyback prices are based on the Sneaker Dunk TCG Akihabara store’s rates on 10/15/2025. Always check the retailer’s official social media for the absolute latest rates.

Tohoku’s Pikachu Promo Price Movement

Buyback Price History (Unopened / PSA 10)

Date	Unopened	PSA 10
2025.10.15	JPY 20,000	JPY 68,000
2025.10.03	JPY 25,000	JPY 75,000
2025.09.23	JPY 30,000	JPY 85,000

Market Transaction Price History (Near Mint / PSA 10)

Date	Near Mint (Condition A)	PSA 10
2025.10.15	JPY 23,999	—
2025.10.03	JPY 24,000	JPY 73,000
2025.09.24	JPY 35,900	JPY 88,000
2025.09.23	JPY 30,176	JPY 87,900
2025.09.22	JPY 30,760	JPY 89,298

Why the Price is Soaring: Investment Analysis

The high market value of the “Tohoku’s Pikachu Promo” is driven by a classic combination of extreme scarcity and high collector demand.

1. Extreme Exclusivity: The Lottery-Only Access

The “Tohoku’s Pikachu Promo” is exclusively included in the Special Box “Tohoku.” This box was not sold through general retail; it was only available to those who won a lottery conducted by the Pokémon Center Online, the official Japanese online store. The scarcity created by this lottery-based distribution model means that the Special Box itself is a highly sought-after item, naturally elevating the price of the promo card it contains among all collector demographics.

2. Following in the Footsteps of High-Value Promos

This card’s value is influenced by the market success of similar past regional promos. For example, the Special Box “Pokémon Center Kanazawa Open Memorial” was another exclusive product, selling out instantly at all Japanese Pokémon Centers and the online store. The resulting scarcity has driven the “Kanazawa’s Pikachu Promo” card included in that set to trade for over JPY 40,000 due to its high collector rarity. Given the similar limited distribution of the Special Box “Tohoku,” its included promo card is likewise seeing a rapid market value increase.

3. The Regional Collection Factor

Collectors are also keen on acquiring the other regional Special Boxes that were released around the same time: the Special Box “Hiroshima,” which includes the “Hiroshima’s Pikachu Promo,” and the Special Box “Fukuoka,” which includes the “Fukuoka’s Pikachu Promo.” The desire to complete this rare set of regional Pikachu promos (Tohoku, Hiroshima, and Fukuoka) further intensifies demand for each individual card, contributing to the overall market surge.

Tohoku’s Pikachu Promo Card Details

Type	Pokémon
Rarity	PROMO (260/SV-P)
How to Obtain	Special Box “Pokémon Center Tohoku”
Release Date	Sequential delivery started mid-August 2025
Illustrator	Kouki Saitou

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