New Era® x SESAME STREET MARKET Bucket Hats [Release Date and Where To Buy]
Looking for the latest New Era drop? The beloved Sesame Street collab returns with four adorable bucket hats. See the full collection now and find your new favorite character hat.
New Era® and SESAME STREET MARKET Collaborate! The 2nd Edition is a Total of 4 Bucket Hat Styles

The 2nd collaboration from “New Era®” with the official Sesame Street store, “SESAME STREET MARKET,” is here! The New Era® × SESAME STREET MARKET 2nd Edition is released in Japan 12th August 2025!
Playful Bucket Hats Featuring Eye-Catching Character Embroidery

“New Era” has announced its second collaboration with “SESAME STREET MARKET,” the official store for the globally beloved children’s program “Sesame Street.” This time, based on New Era’s popular bucket hat model, the lineup includes a total of four styles embroidered with the “SESAME STREET MARKET” brand logo.
The models embroidered with Cookie Monster and Abby respectively feature the characters’ adorable appearance as a key accent. The models adorned with Elmo and Oscar have a design that can be enjoyed from all 360 degrees, with a message related to the characters also embroidered on the back.
This collection is one to watch, as it fuses New Era’s unique street feel with the pop aesthetic of Sesame Street, and is highly versatile for everything from daily use to outdoor activities.
Release Information
Available at SESAME STREET MARKET in Japan from 12:00 PM on 12th August 2025 (JST)
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