Founded in Korea in 2018, the fashion brand “Mardi Mercredi” has quickly achieved explosive popularity, particularly among young consumers. Following the opening of its first flagship store in Japan last year, the brand’s domestic popularity has skyrocketed. While its classic floral motifs are a massive draw, this widespread acclaim has also led to a rise in counterfeit items on the secondary market, making caution essential when purchasing.

This guide focuses on the “Mardi Mercredi Sweatshirt Flowermardi Needlework ‘Navy Light Grey'” and outlines how professional authenticators at SNKRDUNK distinguish between genuine and fake items. While these are just a few key points from our comprehensive appraisal process, this information is invaluable for anyone hesitant to buy items on the secondary market.

What is the Mardi Mercredi Sweatshirt “Flowermardi Needlework”?

The “Flowermardi” series, featuring a large floral design and the brand’s iconic logo, is the most recognizable symbol of Mardi Mercredi. These items are frequently worn by celebrities and influencers, leading to them selling out almost instantly upon release. They are also among the most popular and highly traded items on the SNKRDUNK platform.

Mardi Mercredi Sweatshirt “Flowermardi Needlework” Authentication Points

1. Front Embroidery

The front embroidery is a critical point of inspection. A key difference can be found in the “r” of the “Mardi” logo. On an authentic piece, the tail of the “r” points downward. On a counterfeit, the tail of the “r” points to the right.

2. Quality Label (Front)

Next, let’s examine the size and quality tag. There is a noticeable difference in the font of the “r” in the brand name. The “r” on a genuine tag has a shorter, vertical tail. The “r” on a fake tag has a longer, more diagonal tail.

3. Quality Label (Back)

Flip the size tag over to the back. When the tag contains Japanese text, a fake tag often has an incorrect kanji character. For example, the kanji for “damaged” is often written incorrectly on counterfeit items.

The Importance of Professional Authentication

The authentication points mentioned here are only a few details from our comprehensive appraisal process. With fake manufacturing technology constantly improving, it is becoming increasingly difficult for non-experts to spot fakes on their own.

That’s why we strongly recommend purchasing from SNKRDUNK, where every item undergoes extremely accurate authentication by our professional appraisers. This ensures you can buy with confidence. We will continue to introduce authentication tips for other popular models in the future, so please use these guides as a reference when buying and selling.

We hope this guide provides a useful reference for anyone looking to buy or sell streetwear products on the secondary market. We will continue to share authentication tips for other models in the future, so stay tuned!

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What is SNKRDUNK Lab?

At SNKRDUNK Lab, we’re dedicated to combating the social and economic issues caused by counterfeit goods. We’re doing this by improving our authentication technology and raising public awareness about fakes.

By strengthening our partnerships with local and global experts and research institutions, we’re combining technology, data, and human expertise to set the new standard for authentication.

Our Main Activities

Investigating and Researching Counterfeit Goods
SNKRDUNK currently maintains an authentication accuracy rate of 99.97%. We will continue to conduct research and investigations, utilizing Japan’s largest database of counterfeit products to stay ahead of the curve.

Improving Our Authentication Technology
By introducing and researching various tools, including X-ray, infrared, and microscopes, we are enhancing our technology to ensure we can authenticate every single item.

Communicating for Public Awareness
We will regularly publish market reports based on our partnerships with external organizations and experts, as well as on insights and research findings gathered from the field.

Read more about SNKRDUNK Lab here.

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