Supreme’s Box Logo stands as one of the brand’s most iconic designs, commanding immense popularity that remains unwavering. Each season, release weeks create massive queues that stretch for blocks. However, this high demand has historically led to a proliferation of counterfeit items, making careful inspection essential when purchasing through secondary markets.

This comprehensive guide focuses on the Supreme Box Logo Hooded Sweatshirt “Black” (24FW), examining how professional authenticators at SNKRDUNK distinguish between real and fake items. While the authentication methods presented here represent only a portion of the complete verification process, they serve as valuable reference points for those hesitant about purchasing from secondary markets.

About the Supreme Box Logo Hooded Sweatshirt “Black” (24FW)

Released on 14 December 2024, during Supreme’s 24FW Week 17, the Supreme Box Logo Hooded Sweatshirt launched in eight colorways. The collection included seven solid colors—black, grey, navy, and others—plus one multicolor variant featuring different colors across the body and sleeves. Among these options, the black colorway ranks among the most popular and frequently traded on SNKRDUNK.

Authentication Points

▪︎Name Tag

The name tag provides the first authentication checkpoint. Examining the brand name reveals differences in the “S” shape between authentic and counterfeit items. Compared to genuine pieces, fake versions display a shorter vertical dimension, with the starting point of the “S” positioned lower than authentic versions.

▪︎Box Logo (Front)

The Box Logo serves as the item’s centerpiece and requires careful examination. Both the brand name font and embroidery thread show distinct differences between authentic and fake versions. Genuine items feature embroidery thread with a lustrous finish, while counterfeit versions exhibit thread with excessive white coloring.

▪︎Box Logo (Back)

Inspecting the Box Logo’s reverse side reveals another key difference. Authentic items utilize backing material with a silver metallic finish, whereas counterfeit versions use standard black fabric backing.

▪︎Hood Embroidery

The “2024” embroidery on the hood section requires font analysis for proper authentication. On genuine items, the number “2” displays angular characteristics from the starting point through the curve. Counterfeit versions show rounded starting points that lack these angular features.

▪︎Care Label ①

The first care label presents font variations that, while difficult to detect with the naked eye, become apparent under magnification. Specific differences include the register mark shape and the orientation of the “1” in “100%,” which differ between authentic and counterfeit versions.

▪︎Care Label ②

The care label’s reverse side features a recycling symbol (Triman mark) that displays subtle differences under magnification. These minute variations contribute to the overall authentication process.

▪︎Hang Tag (IR)

The final authentication method involves infrared (IR) examination of the hang tag. While both authentic and counterfeit tags appear black under normal lighting, infrared analysis reveals distinct behavior: genuine tags become lighter in color, while fake versions remain black under IR light.

Conclusion

The authentication points outlined above represent only a fraction of the comprehensive verification process employed by professional authenticators. SNKRDUNK conducts thorough examinations across multiple checkpoints before making final authenticity determinations.

Counterfeit manufacturing techniques continue advancing rapidly, making self-authentication increasingly difficult for non-professionals. This reality underscores the value of purchasing through platforms like SNKRDUNK, where professional authenticators provide highly accurate verification services.

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What is SNKRDUNK Lab?

At SNKRDUNK Lab, we’re dedicated to combating the social and economic issues caused by counterfeit goods. We’re doing this by improving our authentication technology and raising public awareness about fakes.

By strengthening our partnerships with local and global experts and research institutions, we’re combining technology, data, and human expertise to set the new standard for authentication.

Our Main Activities

Investigating and Researching Counterfeit Goods
SNKRDUNK currently maintains an authentication accuracy rate of 99.97%. We will continue to conduct research and investigations, utilizing Japan’s largest database of counterfeit products to stay ahead of the curve.

Improving Our Authentication Technology
By introducing and researching various tools, including X-ray, infrared, and microscopes, we are enhancing our technology to ensure we can authenticate every single item.

Communicating for Public Awareness
We will regularly publish market reports based on our partnerships with external organizations and experts, as well as on insights and research findings gathered from the field.

Read more about SNKRDUNK Lab here.

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