Real vs. Fake: Air Jordan 1 High OG “UNC Reimagined” Authentication Points
An expert guide from professional SNKRDUNK authenticators.
2025 marks the 40th anniversary of Michael Jordan’s first signature model, the Air Jordan 1. Iconic original colorways such as “Bred” and “Chicago”, as well as highly sought-after collaborations with Travis Scott and Union, are especially popular and often sell out immediately upon release. However, the high demand has resulted in a significant number of counterfeits appearing on the secondary market, requiring buyers to exercise caution.
This article focuses on the Air Jordan 1 High OG “UNC Reimagined”, summarizing key authentication methods used by expert appraisers at SNKRDUNK. While this is only a partial overview, those hesitant to buy from the resale market may find these pointers helpful.
What is the Air Jordan 1 High OG “UNC Reimagined”?

This model revives the popular “UNC” colorway—named for Michael Jordan’s alma mater, the University of North Carolina—in a “Reimagined” version. The shoe features distressed leather, creating a worn-in look from the outset.
Authentication Point: Box Label

Begin with the box label. On genuine pairs, the font for the “S” in “USA” is flat along the bottom. On counterfeit pairs, the “S” is rounded at the base, indicating a different font.
Authentication Point: Shoelaces


Both blue and white shoelaces included with authentic pairs feature finer, more tightly-woven details compared to the fakes, which typically have a rougher texture.
Authentication Point: Tongue (Front)

The genuine shoe uses lighter blue thread on the tongue, whereas fakes use a darker shade. Embroidery on counterfeits often appears more pronounced or raised compared to authentic pairs.
Authentication Point: Tongue (Back)

Examining the back of the tongue, fakes again use darker blue thread. Additionally, the shape of certain letters (“L,” “M,” “O,” “W”) on the label’s font differs from the original.
Authentication Point: Upper (UV Response)

When exposed to ultraviolet (UV) light, counterfeit pairs reveal unique dotted markings on the upper that are absent from authentic versions.
Authentication Point: X-ray Comparison

X-ray inspection reveals that the internal “AIR” logo’s location and size differ on fakes; in authentic pairs, the “AIR” logo is larger and in a distinct position.
Authentication Point: IR (Infrared) Comparison

Under infrared light, the midsole of the authentic shoe appears dark, and the boundary between the midsole and outsole is clearly defined. In counterfeit versions, the midsole glows bright white, and the dividing line is blurred.
Conclusion
The authentication points described are only a selection; SNKRDUNK’s appraisal process involves a more comprehensive review of multiple criteria. As counterfeit production methods become more sophisticated, accurate identification is increasingly difficult for non-experts. Purchasing from platforms that offer professional authentication, such as SNKRDUNK, is recommended for maximum assurance.
What is SNKRDUNK Lab?
At SNKRDUNK Lab, we’re dedicated to combating the social and economic issues caused by counterfeit goods. We’re doing this by improving our authentication technology and raising public awareness about fakes.
By strengthening our partnerships with local and global experts and research institutions, we’re combining technology, data, and human expertise to set the new standard for authentication.
Our Main Activities
Investigating and Researching Counterfeit Goods
SNKRDUNK currently maintains an authentication accuracy rate of 99.97%. We will continue to conduct research and investigations, utilizing Japan’s largest database of counterfeit products to stay ahead of the curve.Improving Our Authentication Technology
By introducing and researching various tools, including X-ray, infrared, and microscopes, we are enhancing our technology to ensure we can authenticate every single item.Communicating for Public Awareness
We will regularly publish market reports based on our partnerships with external organizations and experts, as well as on insights and research findings gathered from the field.Read more about SNKRDUNK Lab here.
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