A Superstar has truly arrived on the streets of New York City, and it’s shining brighter than ever with BLACKPINK’s JENNIE stepping into the spotlight alongside adidas Originals.

On 26 and 27 July, adidas and JENNIE launched a surprise Golden Ticket Truck activation, a captivating pop-up celebration that brought the iconic adidas Superstar sneaker closer to fans right in the heart of SoHo and the Meatpacking District.

Fans lining up received limited-edition scratch cards—1,000 in total—with the thrilling chance to score exclusive adidas Superstar merchandise. Among them, 100 lucky scratch card holders unlocked a brand-new pair of adidas Superstars, but the real gems were the top 10 cards granting a pair autographed by none other than JENNIE herself.

The activation is a standout moment in adidas Originals’ broader “Superstar: The Original” campaign—a movement celebrating authenticity, originality, and cultural impact through a stellar lineup of influencers and artists.

As the Superstar continues to carry its legacy into 2025, adidas promises more immersive experiences and innovative releases celebrating the silhouette’s deep-rooted cultural significance. Stay tuned for more.

Source: @houseofheat

In other news, check out the Stray Kids x Tottenham Hotspur 25/26 Away Shirt.

Alternatively, you can also head to the SNKRDUNK App via the banner below and browse the latest and greatest in sneakers, streetwear, and TCG.

Follow us on:

• Facebook
• Instagram
• TikTok
• Pinterest
• Twitter