First Things First, What is Labubu?

Labubu is a cute collectible toy character featuring bunny ears and fangs, created by Hong Kong-born artist Kasing Lung and manufactured by the Chinese company POP MART. Think of it like Pokémon cards or Beanie Babies, but as small figurines that people collect and trade.

POP MART THE MONSTERS (LABUBU) Exciting Macaron Plush Series [Assortment Box]
(This product is handled through secondary distribution)

How Much Does It Cost to Start?

Entry Level: US$15–US$30 for small “blind box” figures (you don’t know which one you’ll get)

Mid-Range: US$65 for plush toys that you can clip to bags

High-End: US$480–US$960 for large MEGA figures

Ultra-Rare: US$500–US$2,000+ for special editions

How Much Money Can You Make?

Based on recent sales data, here’s what people are selling them for:

What You Buy	Retail Price	Resale Price	Profit Potential
Common blind box	US$15–US$30	US$25–US$60	2-4x your money
Rare “secret” figure	US$15–US$30	US$100–US$500	7-33x your money
MEGA limited edition	US$480–US$960	US$3,000–US$10,000	3-20x your money
Museum collaboration	US$500–US$2,000	US$7,000–US$31,250	3-51x your money

Record Sale: Someone paid US$150,275 for a life-size Labubu at auction

The Company Behind It: POP MART

POP MART is the company that makes Labubu toys. Their business is growing fast:

• 2022 Revenue: US$0.6 billion
• 2023 Revenue: US$0.9 billion
• 2024 Revenue: US$1.8 billion (doubled in one year!)
• 2024 Profit: US$0.5 billion

Founder Kasing Lung (Image via Kaikai Kiki Gallery)

Why Are They So Popular?

1. Celebrity Endorsement: Famous people like Lisa and Rosé from BLACKPINK post photos with Labubu toys
2. Mystery Element: “Blind boxes” mean you don’t know which figure you’ll get, like opening a surprise gift
3. Global Expansion: POP MART now sells in 30+ countries with 500 stores
4. Social Media Buzz: People share photos of their collections online

BLACKPINK’s Lisa and Rosé, arguably the catalysts of the Labubu craze

Investment Risks for Beginners

⚠️ Major Warnings:

• Counterfeits: Fake Labubu toys flood the market—always buy from official sources
• Fad Risk: Like Beanie Babies, the craze might end suddenly
• High Fees: Auction houses charge 15–25% in fees
• Storage Issues: Toys need perfect condition to maintain value
• No Guarantees: Even “rare” figures might not increase in value

Three Ways to Invest

1. Buy Physical Figures

• Start Small: Begin with US$15–US$30 blind boxes
• Focus on Rare: Look for “secret” figures (1 in 144 chance)
• Keep Perfect: Original packaging adds 20% value
• Authenticate: Use official POP MART stores or verified sellers

2. Buy POP MART Stock

• Stock Symbol: HK 9992 (Hong Kong Stock Exchange)
• Recent Price: Around US$35–US$40 per share
• Risk: High valuation—stock price assumes perfect growth
• Benefit: Easy to buy/sell, no storage needed

3. Start With a Small Budget

US$100 Beginner Strategy:

• Buy 3–4 blind box figures (US$15–US$30 each)
• Keep one sealed, open others
• If you get a “secret” rare figure, consider selling
• Learn the market before investing more

Labubu blind boxes: Exciting Macaron, Flip With Me, and Have a Seat series
(These products will be handled through secondary distribution)

Red Flags to Watch

• Fake Verification: Real Labubus have nine teeth and QR codes
• Price Too Good: If significantly below the market price, likely fake
• Unknown Sellers: Only buy from verified dealers such as SNKRDUNK
• Damaged Packaging: Greatly reduces resale value

Simple Investment Rules

• Never invest more than 5% of your money in collectibles
• Start small—learn before spending big
• Buy what you enjoy in case values don’t go up
• Keep receipts and photos for authentication
• Follow official POP MART social media for new releases

Bottom Line

Labubu can generate profits with some individuals having earned 10–50 times their investment, but be aware, others have also lost everything to counterfeit products or market crashes. So, be sure to get your items from official dealers or secondary marketplaces like SNKRDUNK where your purchases will be appraised and authenticated before they’re shipped to you.

For beginners, start with US$50–US$100, treat it as entertainment money you can afford to lose, and only invest more if you thoroughly understand the market.

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Where To Buy Authentic Labubu

From assortment boxes to single pieces, we guarantee that what you get from SNKRDUNK is authentic.

*These products will be handled through secondary distribution.

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For the latest releases, breaking news, and exclusive interviews, stay tuned to the SNKRDUNK Magazine and @snkrdunk on Instagram. Explore the SNKRDUNK App and use the welcome code from the banner below before making your first purchase. Alternatively, you can also head to the SNKRDUNK App via the banner below and browse the latest and greatest in sneakers, streetwear, and TCG.

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To further your understanding of POP MART and Labubu, check out the features below:
What is Labubu? The Global Phenomenon Explained
Real vs. Fake Labubu: Tips To Ensure Your Collection Is Authentic!
Labubu vs. Lafufu: Wait, What is a Lafufu?
Labubu Exciting Macaron Series: Why Is It So Popular?
Labubu ‘Have a Seat’ Series: 7 Things We Bet You Didn’t Know!
What Is Pop Mart? Unboxing the Collectible Craze
Understanding Labubu’s Universe: POP MART THE MONSTERS
Best Cute Bag Charms: Labubu, Chiikawa, Mofusand & More
Best-Selling Pop Mart & Labubu Dolls, Keychains, Charms, Cases & More You Can Actually Still Buy