Street culture continues to evolve through serendipitous partnerships, and the latest tripartite between WIND AND SEA, De La Soul, and PaRappa the Rapper exemplifies this trend perfectly. A unique collection representing the convergence of Japanese streetwear, American hip-hop, and global gaming culture, speaking to the interconnected nature of contemporary culture.

About the WIND AND SEA x De La Soul x PaRappa the Rapper Collection

The collaboration’s genesis traces back to a memorable moment in early 2000s culture when De La Soul’s music video for “Say ‘I Gotta Believe!'” featured PaRappa the Rapper in a rhythm-action game battle. This crossover between the legendary Long Island hip-hop trio and the beloved PlayStation character created a cultural touchpoint that WIND AND SEA founder Takashi Kumagai recognized as ripe for reinterpretation.

WIND AND SEA, which has built its reputation through diverse collaborations spanning sports brands, anime properties, and international artists, approached both parties about reuniting for an original collection. The brand’s ability to bridge different cultural spheres made it an ideal curator for this ambitious project, which celebrates the shared concept of “rhythm” that connects hip-hop and rhythm gaming.

The collaboration centers on several key design elements that create meaningful connections between the three entities. The daisy motif serves as the collection’s primary visual anchor, representing both De La Soul’s iconic imagery from their classic album, 3 Feet High and Rising, and PaRappa’s love interest, Sunny Fanny, a flower character from the PaRappa the Rapper game series.

This botanical connection provides a natural bridge between the musical and gaming elements of the partnership.

The collection features De La Soul’s classic song “Eye Know” as a thematic foundation, emphasizing the concept of “LOVE” that all three collaborators value. This choice reflects the positive, inclusive messaging that has defined both De La Soul’s music and PaRappa’s wholesome gaming experience.

The collection encompasses a comprehensive range of streetwear staples and accessories. The denim jacket serves as the collection’s statement piece, featuring bold De La Soul logo embroidery with a price tag of ~US$284.

Sweatshirt hoodies (~US$179) and pants (~US$164) showcase whimsical PaRappa the Rapper character designs. The apparel selection includes T-shirts (~US$75–~US$89) and long-sleeve shirts (~US$89) featuring De La Soul artist photography integrated with PaRappa imagery.

Accessories enhance the collection with a gold necklace (~US$59), blanket (~US$134), and tote bag (~US$82). Additional items include short-sleeve shirts with all-over daisy patterns, demonstrating the collaboration’s attention to thematic consistency across different product categories.

Release Details

The collection will be available through pre-order exclusively via WIND AND SEA’s official store from 12 July, at 12PM through 20 July 2025, at 11:59PM.

In other news, check out the Patta x Nike Air Max DN8. Alternatively, you can also visit the SNKRDUNK App via the banner below and browse the latest and greatest in sneakers, streetwear, and TCG.

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