Netflix and New Era readied their inaugural collaboration in conjunction with the recent release of Squid Game‘s final season, as well as the impending conclusion of Stranger Things at the tail end of the year.

About the Netflix x New Era Collection

The collection is defined by its attention to detail, featuring special embroidery that highlights the Netflix logo alongside iconography from some of the platform’s most talked-about series. Fans of Squid Game will find bold references to the show’s geometric symbols, while those drawn to the world of Hawkins can expect hidden details that nod to Stranger Things’ supernatural themes.

The catalog features several of New Era’s staples: The 59FIFTY cap is available in both “Stranger Things” and “Squid Game” editions, each priced at 9,020 JPY (~US$62). For those who prefer a more relaxed fit, the 9FORTY A-Frame cap comes in a “Stranger Things” version for 6,820 JPY (~US$47).

Meanwhile, the 9TWENTY and 9FORTY caps, featuring general Netflix branding or “Squid Game” motifs, are priced at 5,060 JPY (~US$35) each. Rounding out the collection is the 9FORTY A-Frame Tracker, available for 5,830 JPY (~US$40).

Release Details

The Netflix x New Era Collection is set for release at New Era’s brick-and-click stores worldwide on 8 July 2025.

In other news, check out the Starbucks x CONVERSE TOKYO Collection. You can also head to the SNKRDUNK App via the banner below and browse the latest and greatest in sneakers, streetwear, and TCG.

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