[Update 4 Jul 2025] The Netflix x PUMA “Squid Game” collaboration now comes into sharper focus. Alongside the Palermo, expect the Easy Rider and a lineup of apparel, all drawing inspiration from the show’s unmistakable symbols. Preview the collection in the gallery above ahead of the 10 July drop.

Netflix is keeping the adrenaline high for Squid Game fans with yet another headline-grabbing collaboration—this time, reuniting with PUMA to deliver a fresh, collectible twist on the iconic Palermo silhouette, just in time to celebrate the much-anticipated third and final season.

About the Netflix x PUMA Palermo “Squid Game”

This limited-edition sneaker channels the series’ iconic games—jump rope, hide-and-seek, and the final “Squid Game”—through vibrant, glow-in-the-dark embroidery on the T-shaped toe and PUMA’s signature Formstrip. Playful details include red and blue balls at the heel and metal lace charms shaped like the show’s circle, triangle, and square symbols.

Finished in smooth navy leather with a “key” charm on the side, the design perfectly captures the drama and mystery of the series.

Release Details

Set at 19,800 JPY (~US$138), the PUMA Palermo “Squid Game” drops on 10 July—an unmissable date for collectors and fans alike. Don’t miss your chance to step into the game—these will not last long.

In other news, check out the Squid Game x OWNDAYS eyewear collection.

Alternatively, you can also head to the SNKRDUNK App via the banner below and browse the latest and greatest in sneakers, streetwear, and TCG.

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