As the new Smurfs movie makes its way to Paris, Rihanna, the voice of Smurfette and founder of the Fenty line with PUMA, has crafted a special collection. This collaboration includes a full clothing line and a Fenty x PUMA Avanti shoe, both inspired by the upcoming film.

About the Smurfs x Fenty x PUMA Collection

The PUMA Avanti features a classic blue denim upper with distinctive white stitching on the front. It is accented with a grey suede Formstrip on the side, a gold Fenty logo, and PUMA’s unique mushroom-inspired cat logo on the heel. Additional Fenty branding is prominently displayed on the shoe’s long tongue.

While the Smurfs connection may not be immediately apparent on the shoe itself, the packaging clearly reveals the inspiration. The shoes come in a box designed to resemble a Smurf house, and purchasers will also receive a metallic silver charm featuring Smurfette and the PUMA logo, along with a sticker.

Beyond the footwear, a comprehensive apparel line will be available for both adults and children. This collection includes long-sleeve t-shirts adorned with Fenty and Smurfs designs, a zip-up hoodie showcasing classic Smurfs comic strips, and a woven crewneck featuring 8-bit-style designs from the Smurfs universe. Children can also look forward to an exclusive dotted hoodie and sweatpants set in a washed blue, evoking the iconic Smurfs aesthetic.

Release Details

The Smurfs x Fenty x PUMA Collection is scheduled to release on 27 June at PUMA and other select retailers, both online and in stores. The PUMA Avanti “Slate Sky” will be available in unisex adult sizes for US$120, pre-school sizes (PS) for US$75, and toddler sizes (TD) for US$65. The apparel items will range in price from US$35 to US$190.

Images via Sole Retriever

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