A new sneaker collaboration is on the horizon, focusing on a distinct jade aesthetic. JAIDE, a women’s immersive consumer experience of The Whitaker Group, is partnering with New Balance to introduce the JAIDE x New Balance 990v4, featuring a serene and stylish green colorway.

About the JAIDE x New Balance 990v4

The sneaker boasts a textured suede upper in a light jade hue, accented with darker green details on the toe and heel. Breathable mesh panels are incorporated throughout, complemented by creamy midsoles and two-toned laces. 

A notable custom detail includes “Willful Bias” labels located behind the tongue, symbolizing JAIDE’s commitment to cultural advancement. The packaging also aligns with the theme, presented in a matching pastel green.

Release Details

The JAIDE x New Balance 990v4 is anticipated to drop in Summer 2025. To mark the launch, JAIDE will host exclusive “Opening Night” events in both Atlanta and Charlotte. Pricing details remain scant for now, so stay tuned to SNKRDUNK Magazine for the latest updates!

In other news, check out the Mizuno Wave Prophecy Morelia Neo “Black”.

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