Japanese fashion brand WEGO is turning up the heat this summer, teaming up with BABYMONSTER’s RUKA and ASA for their upcoming Summer 2025 campaign.

In the campaign visuals, RUKA and ASA effortlessly embody WEGO’s summer aesthetic, each rocking two distinct styles: “Grunge Style” and “Street Style.” The first wave of visuals, showcasing grunge-inspired fashion, will debut nationwide—in stores and online—on 20 June, followed by the street style visuals on 18 July.

Fans can expect a dynamic mix of textures, bold prints, and statement pieces as the campaign unfolds across WEGO’s retail and digital platforms.

Additionally, WEGO is launching a special gift campaign tied to the visuals. Fans who purchase items totaling 4,400 JPY (~US$31) or more in-store will receive an original logo-engraved keychain.

But that’s not all. WEGO is rolling out a commemorative free magazine, “WEGO Magazine RUKA & ASA from BABYMONSTER Special Edition,” as a special treat for customers. Those who spend 4,400 JPY (~US$31) or more will be eligible to receive a limited-edition copy starting 1 August (while supplies last).

To mark the occasion, a limited-edition shopper bag featuring the campaign logo will also be gifted alongside the magazine.

In other news, 2000Archives unveils custom “Dirty Work” outfit for aespa.

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