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What Is SKULLPANDA? Inside Pop Mart’s Most Mysterious Collectible Craze

Unmask the mystery, embrace the bold.

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What Is SKULLPANDA? Inside Pop Mart’s Most Mysterious Collectible Craze
What Is SKULLPANDA? Inside Pop Mart’s Most Mysterious Collectible Craze
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Words by Dickson Chin

Collectibles are having a moment. Once the domain of niche hobbyists, designer toys have exploded into the mainstream, captivating fans and collectors worldwide. At the heart of this phenomenon is Pop Mart, the powerhouse brand responsible for turning art toys into a global craze.

With instantly recognizable IPs like Labubu leading the charge, Pop Mart has transformed the landscape, making vinyl figures a must-have for the style-savvy and pop-culture obsessed.

But as the spotlight shines on these iconic characters, attention has naturally gravitated toward others in the Pop Mart family—each with their own unique flair. Among them, one mysterious name has carved out a path all its own, captivating collectors with its enigmatic allure: SKULLPANDA.

So, what exactly is SKULLPANDA? Let’s dive into the story behind this enigmatic sensation.


Behind the Mask: The Birth of SKULLPANDA


Behind SKULLPANDA stands Xiong Miao (熊喵), a visionary Chinese designer whose creative journey began in the worlds of film, architecture, and gaming concept art. In 2014, Xiong Miao founded her own studio, Beizhai, and later established North Studio, which would become the birthplace of SKULLPANDA.

Launched in 2018, SKULLPANDA is more than just a collectible—it’s an artistic statement. Xiong Miao envisioned the character as a symbol of “non-absoluteness,” reflecting her belief in the boundless possibilities that come from embracing life’s uncertainties.

SKULLPANDA’s distinctive look—a skull-like helmet, spherical braids, and a mysterious aura—captures this sense of balance and division, while also hinting at the character’s ability to travel through time and space.

The real turning point came in 2020, when SKULLPANDA joined forces with Pop Mart. Their collaboration launched the “Ancient Castle” blind box series, which became an instant sensation—selling an astonishing 60,000 units in just one second upon release. This explosive debut not only catapulted SKULLPANDA to stardom but also cemented its status as a must-have icon in the global collectibles scene

For Xiong Miao, SKULLPANDA is a freer, bolder alter ego—an explorer of different lives and identities. As she puts it,

“SKULLPANDA is another version of myself, but freer and more boundless.”

Pop Mart SKULLPANDA Xiong Miao

Through this character, she invites fans to embrace individuality and the unknown, blending a striking, avant-garde aesthetic with a deeper message of self-expression and acceptance. It’s this powerful combination that continues to captivate collectors worldwide.

With SKULLPANDA, Xiong Miao has carved out a unique space in the designer toy universe, blending artistry, storytelling, and a touch of mystery that continues to captivate collectors around the globe.


Why Collectors Can’t Get Enough of SKULLPANDA


What truly sets SKULLPANDA apart is the way each series explores a different facet of identity, emotion, or culture. Every collection is a new chapter in SKULLPANDA’s journey—a journey that resonates with collectors seeking both artistry and meaning. The blind box format adds a layer of excitement and surprise, making each unboxing a small adventure.

With themes ranging from traditional Chinese art to whimsical everyday moments, SKULLPANDA’s ever-expanding universe offers something for every kind of collector. Whether you’re drawn to the warmth of home, the thrill of music, or the intrigue of reality-bending designs, there’s a SKULLPANDA series that speaks to you.

Ready to discover the most beloved SKULLPANDA collections? Here are some standout series that have captured the hearts of fans worldwide.

Pop Mart SKULLPANDA Xiong Miao

SKULLPANDA Winter Symphony Series [Assortment Box]

Pop Mart SKULLPANDA Xiong Miao

SKULLPANDA The Mirage Series [Assortment Box]

Pop Mart SKULLPANDA Xiong Miao

SKULLPANDA Bunny or Doggy Figurine

Pop Mart SKULLPANDA Xiong Miao

MEGA α SKULLPANDA 400% Red Crystal

Pop Mart SKULLPANDA Xiong Miao

SKULLPANDA The Mirage Series Art Collection Card [Assortment Box]

Pop Mart SKULLPANDA Xiong Miao

POP MART SKULLPANDA Image Of Reality Series [Assortment Box]


From its mysterious origins to its ever-evolving series, SKULLPANDA continues to captivate fans around the world, inviting each collector to find a piece of themselves in its many faces. As Pop Mart and Xiong Miao push creative boundaries, one thing is certain: SKULLPANDA’s journey is far from over, and its story will continue to inspire curiosity, creativity, and connection for years to come.


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