Celebrating two decades in business, UK retailer END. Clothing is rolling out a series of collaborations, many of which draw inspiration from the sea and its profound influence on Newcastle’s culture and residents. Following successful launches like a rugged Crocs boot and adidas BW Army sneakers inspired by chip shops, END. is venturing into new territory with its first-ever collaboration with Mizuno.

About the END. x Mizuno Wave Rider 10

Their chosen model is the Mizuno Wave Rider 10, a performance running shoe comparable to popular tech runners such as the New Balance 1906R, ASICS GEL-KAYANO 14, and Nike Zoom Vomero 5. This special edition takes its cues from the formidable North Sea, featuring dominant “Estate Blue” tones across the upper that evoke its dark, turbulent waters.

Tactical mesh underlays ensure breathability, while iridescent patent leather overlays brilliantly mimic sunlight dancing on waves. A slightly lighter blue appears on the heel panel and tongue tag, complemented by “Black Beauty” accents on the midsole and lining.

Release Details

The END. x Mizuno Wave Rider 10 is set to release on 23 May 2025, available through END. Launches, endclothing.com, and all flagship stores. If you’re looking to snag a pair, expect a retail price of US$180.

Source: Sneaker News

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