When durability meets performance, and sustainability joins the mix, you get G-SHOCK’s latest statement: the LIMITLESS – Built to Perform, Fit for All campaign. This is G-SHOCK reinforcing its core identity while looking ahead, showcasing watches engineered not just for the extreme, but for everyone.

Built Tough, Built Green

Front and center are the GD-010 and GA-010 models, putting a spotlight on their inherent toughness and versatility and tying it back to the human element—the drive to persevere and push boundaries.

Designed with G-SHOCK’s signature shock-resistant build, the GD-010 and GA-010 are genuinely built to withstand the toughest conditions. Whether navigating your daily routine or tackling challenging pursuits, these watches are engineered for resilience, ready for anything you can throw at them.

Powering your adventures is easy with a remarkable 10-year battery life, ensuring reliable, long-term performance that won’t quit before you do.

Adding a crucial layer, G-SHOCK demonstrates its commitment to the planet. The GD-010 and GA-010 incorporate bio-based resin in their construction. This sustainable material choice lessens environmental impact without compromising the build quality or the iconic G-SHOCK toughness.

“At G-SHOCK, we believe that true strength goes beyond durability—it’s about the determination to overcome obstacles, and go past your limits,” said Nakamura Tomoaki, General Manager of Casio Singapore, at G-SHOCK. “This campaign reinforces our commitment to creating timepieces that not only perform under pressure but also fits seamlessly into every lifestyle.”

The G-SHOCK LIMITLESS collection is now available at G-SHOCK stores and online at gshock.casio.com/sg/limitless. Head over to grab yours now!

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