LeBron James doesn’t just do crossovers on the hardwood; the King also crosses over universes. Having escaped the Serververse in Space Jam, he now steps into the Barbie universe, rendered in collectible form by Mattel.

This unprecedented crossover sees the NBA legend inducted into the “Kenbassador” collection, marking his distinction as the first male athlete to receive this honor. Conceived to celebrate individuals who catalyze positive global change, the doll serves as a tangible representation of James’ multifaceted impact, both within and beyond the basketball court.

This LeBron Barbie doll aligns with Mattel’s ongoing mission to spotlight real-world role models who embody impactful change. The doll’s design reflects not only James’ on-court impact but also his enduring off-court legacy, encompassing his philanthropic endeavors through the I PROMISE School and his pervasive cultural influence across fashion and entertainment.

About the LeBron James Barbie Doll

The LeBron James Barbie Doll is styled in a manner befitting his signature aesthetic. It features a blue-and-white letterman jacket adorned with “LJ” on the chest and “LeBron” alongside “Just a Kid from Akron” on the back—a direct homage to his formative years.

The ensemble is complemented by a black “We Are Family” T-shirt, houndstooth trousers, and blue-and-white Nike Terminator sneakers, mirroring selections from his personal footwear rotation.

Nodding to his off-court sartorial choices, the LBJ Barbie doll is further accessorized with black Beats headphones, a gold wristwatch, a black cap and sunglasses, a green I PROMISE wristband, and a black crossbody bag.

This collectible’s arrival coincides with a significant milestone for Mattel: the 45th anniversary of the debut of the first Black Barbie doll. This poignant alignment highlights his role in reshaping cultural representation across sports, education, and business. The figure is designed as a tribute to those who embody the brand’s aspirational message for future generations.

Release Details

The LeBron James Barbie is slated for an initial release on 23 April 2025, exclusively via Mattel Creations, the company’s dedicated collector platform. Broader availability through Amazon and select retailers will commence on 24 April. The collectible is priced at US$75.

Make haste come D-Day since quantities are likely to be limited.

Source: Sole Retriever

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