[Update 14 Apr 2025] Campaign shots of the Story mfg. x ASICS GEL-VENTURE 6 have emerged. Check them out in the gallery above as we anticipate the 18 April launch. Each pair retails for US$151.

Story mfg. and ASICS announce their joint effort over the latter’s GEL-Venture 6. This upcoming offering remains aligned with Story mfg.’s established principles of environmental consciousness in tandem with artistic expression.

The British label originally presented these designs during their Spring/Summer 2025 “Good Luck” showcase, staged within a field of wildflowers, thereby imbuing the collection with a discernible connection to the natural world.

About the Story mfg. x ASICS GEL-VENTURE 6

The collaboration yields two interpretations of the GEL-VENTURE 6 silhouette. One iteration features a white foundation complemented by violet gingham accents and subtle cream detailing. The second adopts a palette of earthy brown tones with corresponding plaid patterns. Both colorways incorporate breathable mesh and synthetic components in their construction. Gingham-wrapped laces and midsoles provide a tactile suggestion of handcrafted detail.

Release Details

An event in London on 11 and 12 April will offer an early preview of the shoes prior to their global release. This gathering will provide exclusive access to the collection, and attendees will also have the chance to participate in a quilt-tent project, an ongoing initiative that started in 2020, reflecting Story mfg.’s continued emphasis on community engagement.

The global release of the Story mfg. x ASICS GEL-VENTURE 6 is set for 18 April 2025 and will be available through Story mfg.’s website. Stay tuned, more photos and the pairs’ price points should become available in the coming days.

In other news, check out the atmos x adidas Predator Megaride “Black/Blue”. You can also head to the SNKRDUNK App via the banner below and browse the latest and greatest in sneakers, streetwear, and TCG.

Follow us on:

• Facebook
• Instagram
• TikTok
• Pinterest
• Twitter