Singapore’s beer and streetwear scenes are about to collide in the most stylish way possible. 1664, Carlsberg Singapore’s premium beer, is joining forces with CLOT, the streetwear brand founded by global icon Edison Chen, for their first-ever regional collaboration right here in the Lion City.

Encouraging beer lovers to ‘Celebrate with a Twist’, this partnership merges the effortless elegance of 1664 with CLOT’s contemporary aesthetic, resulting in an exclusive line of limited-edition merch. Think caps, tote bags, ceramic tumblers, and tees.

“1664 has always drawn inspiration from fashion, art, and design, so we’re thrilled to partner with CLOT, a brand that has always been at the forefront of creativity, blending elements of Eastern culture with urban fashion. More than just a collaboration, we’ll also be celebrating the partnership with an event here in Singapore.

“This pop-up showcases what happens when two brands with a shared passion for flair and style come together,” says Fang Qing Yao, Marketing Director, Carlsberg Singapore. “This collaboration reflects our vision of redefining the modern lifestyle a premium beer brand can represent.”

Mark your calendars—the 1664 x CLOT capsule collection will make its debut from 17 to 27 April, 11AM–10PM (SGT) at a limited-time pop-up in Plaza Singapura’s outdoor atrium.

What to Expect at the 1664 x CLOT Textile Co. Pop-up

Step into the 1664 x CLOT Textile Co.—where the refined elegance of French beer collides with the raw energy of Eastern street culture. During the pop-up period, Plaza Singapura’s outdoor atrium transforms into a fabric shop-inspired speakeasy, blending nostalgia with modern hype. Expect exclusive merch drops, interactive experiences, and, of course, ice-cold 1664 Blanc on tap.

Your journey starts with a 1664 Journey Postcard—your all-access pass to unlock rewards as you explore. Snap pics against retro fabric rolls, then follow the hidden entrance to a sleek 1664 bar, where crisp pours await.

A massive swing-door freezer—decked out with merch and drinks—sets the scene for your next Instagram moment. Then, dive into the interactive fun: craft a digital avatar, test your skills at the self-pour beer station, and rack up stamps for exclusive rewards.

Afterwards, kick back at the mingling zone with your crew, clinking glasses of 1664 Blanc under vibrant lights. Before you leave, grab a limited-edition 1664 pouch—and if you spend SG$30+ on drinks, score a custom fabric coaster (three slick designs to choose from).

• Pro Tip: Cop a SG$50 Bounceback Card (pop-up exclusive!) to redeem five pints at partner bars.

• Bonus: Hit up 7-Eleven at Plaza Singapura—spend SG$18 for a Brut Tote Bag or SG$30 to add a Bulldog Keychain Opener and coaster. Claim your haul at the pop-up!

Registration to the 1664 x CLOT Textile Co. pop-up is free to the public and can be made from 7 April.

Sip, Snap & Score a Trip to Paris with 1664 x CLOT

From 7 April to 13 June, every chilled 1664 Blanc, crisp Brut, or fruity Rosé could be your golden ticket to Paris—the birthplace of this iconic French brew. The ultimate prize? Return flights worth SG$3,500++ to stroll along the Seine with a 1664 in hand.

• 7 April–31 May: The adventure begins at participating bars and restaurants across Singapore—order a pint or bottle for one contest entry, upgrade to a jug for two entries, or go all out with a tower for six chances to win.

• 14 April to 13 June: Grab any can or pint from supermarkets, 7-Eleven or Cheers outlets for another shot at glory, with two additional winners being crowned.

But the excitement doesn’t stop there. For those who can’t make it to the Plaza Singapura pop-up, keep an eye out for exclusive gift-with-purchase offers and weekly lucky draws at retailers islandwide, where you could score the full 1664 x CLOT merchandise collection and other fabulous prizes.

Available in sleek 320ml and 490ml cans or classic 330ml bottles, the entire 1664 range—from the signature Blanc to the sophisticated Brut and playful Rosé—is waiting to elevate your next gathering.

Follow @1664singapore on Facebook and Instagram or visit 1664blanc.com for more details.

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