atmos Turns 25: Celebrating a Legacy of Sneakers & Streetwear

27th March 2025 EDT RELEASES

atmos Turns 25: Celebrating a Legacy of Sneakers & Streetwear

Discover limited collabs, atmoscon, and exclusive drops.

atmos Turns 25: Celebrating a Legacy of Sneakers & Streetwear

atmos Retail US$

As 2025 unfolds, atmos hits a major milestone—25 years at the forefront of sneaker and streetwear culture.

Since opening its first store in Tokyo’s Harajuku district in 2000, the Japanese retailer has evolved from a local hotspot into a global force, captivating sneakerheads and fashion enthusiasts across Asia and beyond.

Known for its boundary-pushing collaborations and curated drops, atmos has cemented its reputation as a hub for innovation in urban fashion.

atmos Japan

• Founded in 2000 by Hidefumi Honmyo
• Acquired by American multinational company Foot Locker in 2021

Official Website / Instagram

This anniversary year is no exception. Kicking off with a bang, atmos has already unveiled a slew of high-profile releases, including the atmos pink x New Balance 740 “Pink Vacation”, the LYFT x atmos x Reebok Club C, and the RADWIMPS x atmos x Converse All Star Lifted Z Hi—a tribute to music and style.

The momentum continues with hotly anticipated drops like the eye-catching atmos x BAPE x adidas Superstar and the culturally rich atmos x New Balance 1000 “Bāṅdhnū”, teasing even more surprises ahead.

But the celebrations don’t end there. Mark your calendars for the return of atmoscon, the brand’s iconic sneaker convention. Since its debut in 2016, the event has become a must-attend gathering for the streetwear community, and this year promises to be bigger than ever.

atmoscon 2025

When: 19–20 Apr 2025
Where: Shinjuku Sumitomo Building Triangle Square, 2 Chome-6-1 Nishishinjuku, Shinjuku City, Tokyo 163-0290

Official Website / Instagram

Expect exclusive collab reveals, immersive installations, and standout drops like the VANDY THE PINK x atmos x ASICS, the visually striking GHOST IN THE SHELL x Kosuke Kawamura x atmos project, and the playful ONE PIECE x atmos x Crocs Classic Clog “Luffy Gear 5”.

With a legacy built on creativity and community, atmos isn’t just celebrating 25 years—it’s shaping the next era of streetwear.

As we await more rounds of celebratory drops and events, now’s the perfect time to explore atmos’ iconic lineup. Shop the best of atmos—from limited-edition sneakers and streetwear to exclusive collectibles—below.

And for the latest updates, stay locked on SNKRDUNK Magazine as we track all the upcoming news, collabs, and surprises from the Japanese retailer. The next 25 years are just getting started.