New Balance is turning up the heat with an exclusive release that’s pure summer vibes. The iconic 740 gets a dreamy makeover in collaboration with atmos pink, drenched in a striking “Pink Vacation” hue.

About the atmos pink x New Balance 740 “Pink Vacation”

The atmos pink x New Balance 740 “Pink Vacation” draws inspiration from the real-life “Pink Beach” in Indonesia, known for its stunning pink-hued sands. Crafted with a mix of materials in varying shades of pink, the design is elevated with subtle silver overlays for a touch of sophistication.

To complete the theme, the insoles feature a printed pattern inspired by the iconic Pink Beach, making this release a wearable tribute to one of nature’s most breathtaking wonders.

Release Details

Priced at 16,500 JPY (~US$111), the atmos pink x New Balance 740 “Pink Vacation” is set to launch on 29 March. Grab yours online via atmos-tokyo.com, or in-stores via atmos and atmos pink.

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