Social media was abuzz with speculation about a possible collaboration between Kim Kardashian’s shapewear brand, SKIMS, and sportswear giant Nike. The rumors were confirmed as SKIMS announced an official partnership with Nike, unveiling their new joint venture: NikeSKIMS.

About NikeSKIMS

Launched in 2019 by Kim Kardashian, Jens Grede, and Emma Grede, SKIMS has rapidly become a dominant force in the fashion world. The brand has revolutionized the lingerie, shapewear, and loungewear markets by prioritizing inclusivity and innovation. Kardashian’s vision for SKIMS stemmed from her dissatisfaction with the limited options available in traditional shapewear, particularly in terms of size ranges and skin tone inclusivity.

Unlike conventional shapewear, SKIMS focuses on soft, flexible fabrics that contour to the body without restricting movement. The brand’s success is rooted in its minimalist design, inclusive sizing (ranging from XXS to 5X), and advanced fabric technology. Over the years, SKIMS has expanded its offerings to include loungewear, swimwear, and adaptive clothing, all while staying true to its mission of inclusivity and innovation.

Given its rapid rise and Kardashian’s influence, high-profile collaborations were inevitable. SKIMS has previously teamed up with Fendi and The North Face, secured partnerships with the NBA and WNBA, and now joins forces with Nike to create a new line under the Nike, Inc. umbrella.

The NikeSKIMS collection aims to blend Nike’s expertise in athletic performance and sports science with SKIMS’ signature body-sculpting techniques. The result is a fresh take on activewear, designed to be functional, stylish, and empowering for women of all shapes and sizes. The NikeSKIMS line will feature training apparel, accessories, and footwear, all designed to enhance women’s confidence and comfort.

The collection will showcase SKIMS’ signature sculpting silhouettes, tailored to accentuate natural curves while allowing for unrestricted movement. While details about the footwear remain under wraps, the apparel will incorporate innovative fabrics that offer breathability, durability, and flexibility, ensuring both style and performance. As with all SKIMS products, the line will include extended sizing, reinforcing the brand’s dedication to inclusivity.

The aesthetic of NikeSKIMS leans toward minimalism and sophistication, with each piece designed for functionality. The goal is to create a versatile, high-performance wardrobe that caters to athletes, fitness enthusiasts, and everyday women seeking comfortable yet stylish activewear.

It’s worth noting that SKIMS’ early development was influenced by Ye (FKA Kanye West), who played a role in shaping the brand’s minimalist design and earthy color palette. Despite his recent controversies, Ye retains a 5% stake in the company.

Release Details

The NikeSKIMS debut collection is set to launch in Spring 2025, available on nike.com and in select Nike stores across the U.S. By 2026, the brand plans to expand globally, reaching additional markets and retail partners.

Source: Sole Retriever

In other news, check out Kanye West’s YZY: A Paradox of Progress and Peril in 2025. Alternatively, you can also head to the SNKRDUNK App via the banner below and browse the latest and greatest in sneakers, streetwear, and TCG.

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