Japanese streetwear label GEEKS RULE is back with another anime collaboration, and this time, they’re channeling the high-octane energy of Kill la Kill. Known for their bold designs and deep-rooted love for otaku culture, GEEKS RULE is taking things up a notch by enlisting Japanese soloist ano—the multi-talented singer, actress, and fashion icon—to front the campaign visuals.

About the Kill la Kill x GEEKS RULE Collection

The Kill la Kill x GEEKS RULE collection features three t-shirt designs, each inspired by iconic visuals from Kill la Kill: the teaser poster artwork, a specially illustrated visual of the protagonist Ryūko Matoi created for magazine use, and the cover illustration from the renowned magazine Monthly Newtype.

All three designs are brought to life through intricate 15-layer silk-screen printing, showcasing the label’s commitment to premium craftsmanship. Adding an extra layer of exclusivity, two of the designs incorporate overseas logos rarely used for domestic Japanese products, making this drop a must-have for both local and international fans.

Additionally, the duo is releasing a limited-edition silk-screen printed poster, with only 100 copies available worldwide. The posters were crafted by 360°GRAPHICS, a renowned silk-screen printing studio celebrated for its work with legendary artists like Tadanori Yokoo and Keiichi Tanaami.

Utilizing their patented Neo Silk-Screen technique—a hybrid of Giclée and traditional silk-screen printing—the studio has created a visually stunning piece that merges cutting-edge technology with artisanal precision.

Release Details

Priced at 12,100 JPY (~US$80) for the tees and 33,000 JPY (~US$219) for the poster, the Kill la Kill x GEEKS RULE collection is set to drop on 23 February, 10AM (JST) via Japanese retailer GR8. A raffle launch will follow on 24 February, 12PM (JST) via GEEKS RULE, running until 26 February, 12PM (JST).

In other news, check out the GEEKS RULE x WHIZLIMITED x GHOST IN THE SHELL Varsity Jacket.

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