[Update 13 May 2025] Alongside images of the atmos x New Balance 1000 “Bāṅdhnū” from New Balance, a firm release date has been announced: 24 May 2025. The pair will retail for 26,400 JPY (~US$180).

Select customers buying the shoes, which debut at atmos Kyoto’s “Grey Days” event on 16 May, will receive matching bandanas. Following this, a raffle will be held from 17 May until the general release on 24 May via atmos. Find a pair on the SNKRDUNK App post-release.

[Update 3 Apr 2025] The atmos x New Balance 1000 “Bāṅdhnū” is scheduled for release at atmoscon 2025 on 19 April 2025. Made in men’s sizes, a wider release and price point is yet to be disclosed. Stay tuned! In the meantime, enjoy the new images in the gallery above!

For a quarter of a century, atmos has been pivotal in shaping Japan’s and, by large, the world’s street culture landscape. Inching more into terra incognita, Hirofumi Kojima, the brand’s Head of Product, recently teased a bandana-infused reimagining of the New Balance 1000.

About the atmos x New Balance 1000 “Bāṅdhnū”

The full narrative behind the atmos x New Balance 1000 remains a secret, but Kojima’s cryptic caption, featuring the Hindi word bāṅdhnū—meaning “to tie,” the etymological wellspring of “bandana”—offers a clue. The accompanying images reveal the retro runner cloaked in the classic monochrome palette of the iconic kerchief. Paisley motifs, intricate and timeless, dance across the pair’s textured upper and insole.

Release Details

The release date of the atmos x New Balance 1000 “Bāṅdhnū” is yet to be announced. One can only surmise that this collaboration between titans will grace their digital and physical shelves before the vernal equinox bids adieu. Stay tuned!

In other news, check out the Union LA x Air Jordan 1 High OG SP “UNC/Royal”. Alternatively, you can also head to the SNKRDUNK App via the banner below and browse the latest and greatest in sneakers, streetwear, and TCG.

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