For a quarter of a century, atmos has been pivotal in shaping Japan’s and, by large, the world’s street culture landscape. Inching more into terra incognita, Hirofumi Kojima, the brand’s Head of Product, recently teased a bandana-infused reimagining of the New Balance 1000.

About the atmos x New Balance 1000 “Bāṅdhnū”

The full narrative behind the atmos x New Balance 1000 remains a secret, but Kojima’s cryptic caption, featuring the Hindi word bāṅdhnū—meaning “to tie,” the etymological wellspring of “bandana”—offers a clue. The accompanying images reveal the retro runner cloaked in the classic monochrome palette of the iconic kerchief. Paisley motifs, intricate and timeless, dance across the pair’s textured upper and insole.

Release Details

The release date of the atmos x New Balance 1000 “Bāṅdhnū” is yet to be announced. One can only surmise that this collaboration between titans will grace their digital and physical shelves before the vernal equinox bids adieu. Stay tuned!

In other news, check out the Union LA x Air Jordan 1 High OG SP “UNC/Royal”. Alternatively, you can also head to the SNKRDUNK App via the banner below and browse the latest and greatest in sneakers, streetwear, and TCG.

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