A symphony of blush and chrome: atmos Pink, the esteemed feminine offshoot of the revered Japanese retailer, has orchestrated a harmonious collaboration with New Balance, unveiling a limited-edition rendition of the 740 silhouette.

This retro runner, resurrected from the aughts, is a canvas for a captivating interplay of soft rose and shimmering silver, a testament to the enduring allure of Y2K-era aesthetics.

About the atmos Pink x New Balance 740

The shoe’s ethereal foundation of rose-tinted mesh is punctuated by vibrant fuchsia accents, adorning the supple leather overlays and the iconic ‘N’ logo, a bold flourish against the delicate backdrop. The tongue and laces echo the soft blush, while branding elements are rendered in a deeper, more subdued hue.

Internally, the insoles are adorned with a bespoke design, a hazy blush sunset that evokes a sense of dreamy escapism. The 740’s signature foam midsole, a heritage bequeathed by its predecessor, the esteemed 530, is likewise bathed in a delicate pink hue, while the rubber outsole adopts a more subdued tone.

Release Details

This exquisite collaboration, the atmos Pink x New Balance 740, will be available to discerning women through atmos’ digital channels and select boutiques sometime in 2025.

In other news, check out the atmos x New Balance 1000 “Bāṅdhnū”.

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