FamilyMart, Japan’s renowned convenience store chain, has announced the appointment of internationally acclaimed creative NIGO as its Creative Director. This partnership marks a significant step in FamilyMart’s evolution as a leading lifestyle infrastructure, exceeding the traditional boundaries of convenience stores.

About the NIGO x FamilyMart Partnership

NIGO will lend his visionary expertise to a wide range of initiatives, including the design of next-generation stores and strategic product categories, the curation of impactful marketing campaigns, and the development of innovative, digitally-driven marketing strategies utilizing FamilyMart’s FamilyMartVision media platform.

A cross-functional project team has been established to spearhead this collaboration, reported to work towards a spring debut in 2026, promising a fresh and transformative FamilyMart experience.

“At a time when the world is focused on Japan, I believe convenience stores best represent Japanese culture and lifestyle. FamilyMart respects creativity and is constantly taking on new challenges. I’m incredibly honored to have announced this partnership with them. Moving forward, I hope to work with FamilyMart to bring joy to the everyday lives of people in Japan and around the world,” said NIGO.

Stay tuned for what the duo has in store!

In other news, check out the Louis Vuitton x NIGO (2025) Collection.

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