Jordan Brand’s recent marketing campaign for the Jordan 11 “Legend Blue” has been met with mixed reactions. While some found the campout-themed ads entertaining, others argue that BSTN, a European retailer, has outdone the Jumpman’s storytelling efforts.

In collaboration with FAT International, BSTN commissioned a custom Porsche 911 Dakar inspired by the Jordan 11 colorway. The campaign features soccer star Leroy Sané, a lifelong Air Jordan fan born during the Bulls’ historic 72-10 season.

The customized Porsche boasts numerous details, including BSTN, FAT, and Jumpman logos, “95” text honoring the year of the AJ11’s release, and black/blue “carbon fiber” accents.

The most intriguing aspect of this project is Michael Jordan’s well-known passion for cars. As seen in “The Last Dance”, Jordan owned a Porsche 911, adding a layer of authenticity to this collaboration.

Stay tuned for the Air Jordan 11 “Legend Blue” to hit shelves on 14 December 2024 in full-family sizing.

Source: Sneaker News

In other news, check out the Air Jordan 11 WMNS “Sail”. Alternatively, you can also head to the SNKRDUNK App via the banner below and browse the latest and greatest Air Jordans.

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