For the last twenty years, Dover Street Market has been the premium purveyor of street culture’s best offerings. To celebrate the milestone, they’ve engaged collaborators who have been part of their two-decade journey, including Nike, adidas, and now On, reimagining the Swiss brand’s Cloudboom Zone together.

About the Dover Street Market x On Cloudboom Zone “DSM 20th Anniversary”

Congruent with On’s more austere brand colors, the Dover Street Market x On Cloudboom Zone “DSM 20th Anniversary” is characterized by a restrained color palette and subtle branding.

The shoe retains the core DNA of the Cloudboom Zone, a high-performance running silhouette designed for speed and efficiency. The ultralight and breathable upper, primarily in a creamy hue, is accented with sky blue and black details. The medial side displays co-branding imprints, with DSM’s 20th anniversary subtly referenced on the heel tab.

Lastly, the Cloudboom Zone’s hallmark is the Helion HF hyper foam midsole and aggressive outsole pattern underfoot to round out the pair.

Release Details

The Dover Street Market x On Cloudboom Zone “DSM 20th Anniversary” will be available exclusively at Dover Street Market’s brick-and-click from 12 December, 11AM (GMT).

Source: Sole Retriever

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