Converse has introduced a signature logo for Oklahoma City Thunder guard Shai Gilgeous-Alexander, a project shaped entirely by his creative vision and hands-on involvement from concept to completion.

As the newly named creative director of Converse Basketball, Gilgeous-Alexander is leaving an unmistakable imprint on the brand. His fresh perspective and artistic sensibilities are redefining Converse’s approach to design, with this logo marking the first bold step in his tenure.

Initially hand-drawn by Gilgeous-Alexander, the logo reflects his meticulous attention to detail. It features two mirrored number twos, a thoughtful homage to his jersey number, and a symbol of the dual roles he balances—athlete and artist. For him, it’s about finding harmony between the intensity of professional basketball and the freedom of creative expression.

This balance is a central theme for Gilgeous-Alexander, who continues to merge the worlds of sport and fashion in unexpected ways. The mirrored twos also represent equilibrium, signaling a broader ethos of unity and innovation. Together, Converse Basketball and Gilgeous-Alexander aim to push boundaries and redefine possibilities in performance and style.

The logo debuted on 5 December with a striking 3D installation at Toronto’s Eaton Centre, coinciding with the Thunder’s matchup against the Raptors. The installation went live at midnight, creating an unforgettable launch moment in Gilgeous-Alexander’s home country.

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