For years, the sneaker game has been dominated by the likes of adidas and Nike, their distinctive silhouettes captivating sneakerheads and fashionistas alike. But a new wave of innovation is rippling through the industry, challenging the status quo and pushing the boundaries of design.

Reebok, once a stalwart of classic sportswear, has emerged as a trailblazer in this new era. Rather than playing it safe with familiar collaborations, the brand has ventured into uncharted territory, partnering with surprising entities. These unexpected unions have not only redefined the possibilities of sneaker culture but have also raised eyebrows and sparked conversations.

In this article, we’ll delve into some of Reebok’s most intriguing collaborations, exploring how they’ve challenged conventions and pushed the limits of design. From high-fashion runway to minimalist lifestyle, Reebok is proving that the future of footwear is diverse, unconventional, and undeniably stylish.

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▪ VETEMENTS x Reebok

Remember the VETEMENTS x Reebok Sock Runner? That iconic pair which set the trend in motion before co-founder Demna Gvasalia took the concept to Balenciaga with a new version, the Speed Trainer. Alongside the Sock Runners, there were graffiti-splashed Instapump Furys and uniquely crafted apparel, marking a true game-changer moment. It wasn’t just a collaboration—it created the blueprint for the explosion of luxury x sportswear partnerships that followed.

▪ BOTTER x Reebok

With a notable shift towards 3D printing in sneaker design, BOTTER and Reebok took the technology to new heights with the Murex Shell Sneaker. This bold, voluminous design defies conventional outsole norms, offering a seashell-inspired form that sets it apart from anything else on the market.

The success of this release paved the way for their next drop: the Energia Bo Két. Drawing inspiration from vintage Reebok soccer cleats and climbing shoes, this pair reimagines classic components with striking colorways and innovative design details.

▪ Maison Margiela x Reebok

If you’re not already acquainted with the Maison Margiela brand, the tabi shoe aesthetic might seem a bit divisive at first. However, the collaboration between the French luxury house and Reebok successfully merges avant-garde flair with sportstyle, resulting in a standout moment in modern footwear design.

This fusion showcases iconic tabi cutouts on models like the Instapump Fury and Classic Leather, along with the signature Bianchetto paint finishes that are a hallmark of Margiela’s distinct craftsmanship.

▪ KANGHYUK x Reebok

Reebok may not traditionally be associated with deconstructive fashion, but South Korean fashion brand KANGHYUK challenged that notion with a fresh perspective. The designer brought a conceptual edge to Reebok’s iconic footwear and apparel, incorporating airbags into the design. This innovative touch is seen in the textured uppers of the Club C and Classic sneakers, as well as the intricately woven fabric of t-shirts and tracksuits, creating a distinct and forward-thinking aesthetic.

▪ HED MAYNER x Reebok

Oversized fashion may be on-trend, but it’s not just about going big—it’s about striking the right balance between scale and functionality. Israeli designer Hed Mayner nailed this equilibrium in his collaboration with Reebok. Blending utilitarian aesthetics with subtle military influences, the collection features standout pieces like the full-zip SWAT hoodie and the Blacktop Vintage sneakers, redefining oversized with purpose and precision.

▪ noir kei ninomiya x Reebok

While men have traditionally been more prominent in the sneaker scene, there is limitless potential for innovative women-focused designs. Reebok tapped into this potential with Japanese designer label noir kei ninomiya, delivering a bold reimagining of the Instapump Fury. Transformed with flower-shaped pumps and lace-inspired details, the silhouette embraced an entirely new feminine identity.

Now, the duo’s upcoming SS25 collection takes things further, dressing classic Reebok styles with pearls and studs for an elevated, fashion-forward vibe that’s equal parts edgy and elegant.

▪ Pyer Moss x Reebok

Long before AI technology reshaped the market, Kerby Jean-Raymond’s Pyer Moss label was already redefining sneaker design by thinking far outside the box. In collaboration with Reebok, the duo delivered futuristic reinterpretations of classic staples, catering to the bold and adventurous. Standout designs, like the Experiment 4, feature striking color palettes and unique tongue covers that evoke sacred objects rather than mere footwear, turning each pair into a statement of artistry and vision.

▪ PROJECT G/R x Reebok

Concepts are meant to be challenged, and Seoul-based experimental brand PROJECT G/R proved just that with their daring collaboration with Reebok. The design in question? Picture a fusion of BDSM aesthetics and sneakers—yes, you read that right.

Their reimagined Premier Road Plus VI features a bold cutout at the bridge, with the lacing system piercing through it. We’ll let your imagination take it from there. Complementing the footwear is a lineup of deconstructed apparel, merging classic sportswear elements with avant-garde design cues for a truly subversive collection.

▪ MUJI x Reebok

A Reebok x MUJI collaboration? It might raise some eyebrows. Why would these two brands, seemingly worlds apart, join forces? Yet, the partnership makes surprising sense. After delving into bold, athletic designs, Reebok has taken a step back to its roots, collaborating with MUJI on a more minimalist offering.

The iconic Club C silhouette, a timeless design that prioritizes comfort and versatility, is the ideal canvas for MUJI’s minimalist aesthetic. The resulting MUJI Court Sneaker is a testament to this harmonious partnership, offering a clean, effortless look that complements any outfit.

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The examples above showcase Reebok’s undeniable potential to rise as a leading force in the sportswear world. With their fearless approach to collaborations and boundary-pushing designs, they’re proving that innovation can thrive outside the usual suspects.

Maybe it’s time to rethink your go-to brands, step outside the norm, and embrace the bold, unconventional side of fashion that Reebok is championing.

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