As Sanrio’s Hello Kitty marks its 50th anniversary in 2024, the year has been filled with exciting collaborations across diverse fields. Fender, the renowned guitar maker, joins in the celebration with a charming tribute to the beloved franchise, offering a wide range of character-inspired products.

About the Fender x Hello Kitty 50th Anniversary Collection

At the heart of the collection are three limited-edition Stratocaster models: two single-humbucker Squier versions and a premium Made in Japan edition. For added flair, two Fuzz Pedals accompany the main instruments, infusing a touch of grit into the charming designs.

Beyond guitars, the collection includes a range of guitar accessories, apparel, and lifestyle items, from gig bags and strap blocks to graphic tees, notebooks, and more.

To celebrate the launch, Fender Japan will host a “Kawaii Week With Hello Kitty!” campaign from 13 to 19 November 2024, at its Tokyo Flagship store. The first 50 customers with purchases over 5,500 JPY (~US$35) will enjoy a complimentary “Hello Kitty’s Apple Ginger Milk Tea” at the Fender Cafe.

Release Details

With prices ranging from 770 JPY (~US$5) to 330,000 JPY (~US$2,117), the Fender x Hello Kitty 50th Anniversary Collection is now available on the Fender Japan website. Head over to shop the collection!

In other news, check out the fragment design x Fender Telecaster Collection.

Alternatively, you can also head to the SNKRDUNK App via the banner below and browse the latest and greatest in sneakers, streetwear, and TCG.

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