PUMA steps into a new era with its latest campaign, TO THE NEW WORLD, featuring Japanese male pop group Snow Man. The campaign showcases a series of stylish sportswear ensembles through dynamic visuals and video.

About the Snow Man x PUMA “To The New World” Campaign

The campaign’s theme, An Unknown Stage, highlights the latest Carmen T2 and Carmen T2S sneakers, capturing the spirit of exploration as they step into new territory.

With a street-ready silhouette and unmatched comfort, these sneakers seamlessly blend sporty flair with effortless style, making them the perfect pairing for both athletic gear and casual wear.

Release Details

The PUMA Carmen T2 and T2S come priced at 9,790 JPY (~US$63) each, and will be available starting 7 November 2024 via the PUMA Japan website.

In other news, check out the Scooby-Doo x PUMA MB.04.

Alternatively, you can also head to the SNKRDUNK App via the banner below and browse the latest and greatest in sneakers, streetwear, and TCG.

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