To mark 70 years of the iconic 59FIFTY cap, lifestyle brand New Era will unveil a series of collaborative models at a limited pop-up store in Tokyo, Japan.

About the New Era 59FIFTY 70th Anniversary Collection

The pop-up will showcase an exciting lineup of creatives and brands over seven days, each dedicated to a single, exclusive drop.

• 21 Nov: Hiroshi Fujiwara’s fragment
Price: 7,700 JPY (~US$50)

• 22 Nov: NBA x SHUN SUDO
Price: 33,000 JPY (~US$214) [Set of 2]

• 23 Nov: Keiichi Tanaami
Price: 9,900 JPY (~US$64)

• 24 Nov: Osaka Kintetsu Buffaloes
Price: 7,700 JPY (~US$50)

• 25 Nov: POGGY
Price: 7,700 JPY (~US$50)

• 26 Nov: SHINKNOWNSUKE
Price: 7,700 JPY (~US$50)

• 27 Nov: MIN-NANO
Price: 7,700 JPY (~US$50)

Release Details

The New Era 59FIFTY 70th Anniversary pop-up event will run from 21 to 27 November 2024, at UNKNOWN HARAJUKU. If you’re in Tokyo during this time, don’t miss the chance to grab an exclusive piece!

In other news, check out the Snow Man x PUMA “TO THE NEW WORLD”.

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