[Update 11 Oct 2024] The 2024 version of the New Balance 740 will make its debut in a palatable “White/Marsh Green” colorway, with Sea Salt making an appearance as well. Some updates to the information surrounding this pair include its retail price, which is now a reported US$110, and style code, which can be found under “Sneaker Details”.

Exciting news for all retro runner fans! New Balance is reintroducing the “740”, a popular running model from the 2000s that was prized for its reliability and comfort.

About the New Balance 740 (2024)

The 740’s upper combines synthetic leather and double mesh—a retro runner signature, while the sole features an ABZORB midsole for superior shock absorption and rebound. The design incorporates heritage elements with metallic materials and reflective accents, creating a distinctive style.

“The 740 is not just a reinterpretation; we have rediscovered what made the original special. While preserving the essence of the 740, we have reissued it with the same comfort loved by runners, in a design that seamlessly fits into today’s wardrobe,” expressed Brian Lynn, Vice President of Global Lifestyle.

Release Details

Priced at 15,400 JPY (~US$104), the New Balance 740 will launch in a “White/Green” colorway on 16 October via the New Balance website and select New Balance stores. Don’t miss out!

In other news, check out the Stüssy x Converse Chuck 70 “Snakeskin”.

Alternatively, you can also head to the SNKRDUNK App via the banner below and browse the latest and greatest in sneakers, streetwear, and TCG.

Follow us on:

• Facebook
• Instagram
• TikTok
• Pinterest
• Twitter