While Reebok has been making headlines with their basketball collaborations and classic retro releases, their experimental label, Reebok LTD, deserves equal attention.

Launched in 2023, Reebok LTD is a forward-thinking sub-brand dedicated to pushing the boundaries of footwear design and creating the next generation of iconic Reebok sneakers.

Inspired by the iconic Premier Road Modern, Reebok LTD’s latest offering, the Premier Road Ultra, reimagines the classic silhouette with a contemporary twist.

About the Reebok LTD Premier Road Ultra

Unlike the understated logo placement of the Premier Road Modern, the Ultra prominently displays the Reebok vector logo on the midfoot, adding a bold statement.

The contrasting colorways on the Ultra further highlight the Reebok branding, making it a standout feature.

While maintaining the mesh base of the Premier Road Modern, the Ultra introduces a layered upper with additional overlays and details.

The Ultra’s DMX Ride midsole features a redesigned construction with pockets, grooves, and perforations, providing enhanced comfort and responsiveness.

With its innovative design and modern aesthetic, the Premier Road Ultra is poised to make a significant impact in the contemporary footwear market.

Release Details

The Premier Road Ultra is launching with a strong lineup of seven colorways, available now on Reebok EU. While a US release has yet to be confirmed, it is expected to arrive during the 2024 holiday season.

Source: Sneaker News

In other news, check out the DTLR-Exclusive New Balance 1906R “Starry Nights”. Alternatively, you can also head to the SNKRDUNK App via the banner below and browse the latest and greatest in sneakers, streetwear, and TCG.

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