Famed for its blend of timeless and trend-forward designs, London-based brand rokh has teamed up with Japanese fast fashion label GU for an apparel collection set to launch in October 2024. This marks the first collaboration between the two, and also represents rokh’s latest venture into fast fashion, following its recent partnership with H&M.

About the GU x rokh “Play in Style” FW24 Collection

The collection, themed “Play in Style,” will offer 16 women’s pieces, showcasing rokh’s signature tailoring and playful layered designs.

Highlights include a quilted blouson with zippered sleeves that can transform into a cape, a two-piece coat that separates into a short jacket and long gilet, and a denim blouson with curved buttons. Unique outerwear like a furry coat that converts to a stand collar and structured tops, such as a bustier shirt and a chunky cable-knit sweater with sleeve slits, add creativity.

Wide-leg jeans, pleated skirts, flared trousers, and accessories like Mary Jane shoes, furry bags, hooded scarves, and textured stoles complete the lineup, offering both style and warmth for winter.

Release Details

Mark your calendars! The GU x rokh “Play in Style” FW24 collection officially launches on 18 October 2024 via GU online and stores across Japan. Prices range between 1,990 JPY (~US$14) to 9,900 JPY (~US$69).

A pop-up event is scheduled for 12-13 October at Space O in Omotesando Hills, Tokyo, Japan, offering a variety of exclusive novelties. For more information, visit the special event page here.

Don’t miss out!

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