Jayson Brown, the 2024 NBA Finals MVP, is establishing his independent performance brand, 741 Performance. Rejecting lucrative endorsement offers from major footwear companies, Brown has chosen to forge his path, designing and owning his products.

About the 741 Performance Rover “Black Moon”

The name “741” holds a profound personal significance for Brown, signifying the spiritual values guiding his journey. “7” symbolizes spiritual growth, “4” represents unwavering dedication, and “1” signifies new beginnings. Inspired by the late Kobe Bryant who shared a similar vision, Brown aspires to create a brand that empowers athletes and challenges the traditional paradigms of brand partnerships.

Releases Details

The 741 Performance Rover “Black Moon”, the independent brand’s inaugural sneaker, is now available for pre-order. The official release is scheduled for 22 October 2024, on the 741 Performance website.

In other news, check out the adidas XLG Runner Deluxe. Alternatively, you can also head to the SNKRDUNK App via the banner below and browse the latest and greatest in sneakers, streetwear, and TCG.

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