Renowned Japanese Sneaker Brand via SANGACIO Debuts in Singapore

23rd September 2024 EDT RELEASES

Renowned Japanese Sneaker Brand via SANGACIO Debuts in Singapore

Experience the weekend pop-up at New Bahru, one of the country's contemporary creative clusters.

via SANGACIO Retail US$

Renowned Japanese sneaker brand via SANGACIO debuts in Southeast Asia with a pop-up in New Bahru, Singapore. The event, held at the Coconut Club, will take place on 28 and 29 September, providing attendees with an immersive experience into the world of via SANGACIO. This exclusive showcase will feature the brand’s signature silhouettes, each a testament to the brand’s harmonious fusion of Japanese craftsmanship and modern Italian design.

Founded in 2015 by Kazuki Maeda, each pair is artisinal, handcrafted with a bespoke approach that prioritizes both comfort and style. Its foundational motto, “Walk like dancing”, reflects its dedication to creating footwear that elevates the everyday experience.

As mentioned, the pop-up event will showcase a curated selection of footwear, including the SG “BLOW WHITE/RED”, inspired by the quintessential “Forrest Gump” palette of Nike’s opus, Cortez.

Another is the SG8 “BLUE JEANS” Lv.2, crafted from repurposed vintage denim. The jeans, disassembled, cleaned, and cut, create a unique aesthetic while celebrating the beauty of aged fabrics. Also on display is the SG MOM “carmine” model, with its retro-inspired colorway, exuding versatility and timeless elegance.

Alongside the aforementioned will be the NewSG Basquiat sneakers, inspired by the work of the late artist and iconoclast Jean-Michel Basquiat.

Nevertheless, the via SANGACIO pop-up event offers more than just a shopping experience. Attendees can immerse themselves in an atmosphere filled with exciting activities.

One of the highlights includes designated photo corners. For those who engage with the brand on social media, there are exciting opportunities to be rewarded. By following and tagging via SANGACIO in your posts, you can unlock free merchandise and exclusive prizes. Additionally, subscribing to the brand’s newsletter will grant you exclusive discounts and offers.

Beyond aesthetics, via SANGACIO prioritizes exceptional craftsmanship at every stage of production. Their commitment to excellence is evident in every facet of their production process.

Crafted by skilled artisans, the shoes employ a unique bag stitching technique that ensures a personalized fit that “makes the feet feel like a letter in an envelope.” The insoles, composed of low-resilience urethane, offer a plush and supportive experience. The midsole and outsole, utilizing proprietary materials, further enhance comfort and walking support.

Lastly, the genuine leather in the shoes ascertains the Italian sartorial sensibilities Maeda picked up while honing his design skills in Florence. Each hide is selected and custom-dyed to meet the exacting standards of the brand’s artisans. Rigorous quality checks ensure that only the finest materials are incorporated into the process.