Following the success of the OMEGA x Swatch Bioceramic MoonSwatch “Mission to the Super Blue Moonphase” and the anticipation surrounding a potential KAWS x Audemars Piguet collaboration, BEAMS has entered the fray of fashion and watch collaborations.

The Japanese lifestyle brand has teamed up with watchmaker CITIZEN to reimagine the iconic TSUNO CHRONO.

About the BEAMS x CITIZEN TSUNO CHRONO

The iconic TSUNO CHRONO receives a modern makeover with updated features. This special edition boasts unique sub-dials with circular, grid-like, and particle-like patterns, reflecting BEAMS’ commitment to design excellence.

The stainless steel mesh band ensures versatility, making it suitable for both casual and formal occasions. The case is offered in two finishes: the “Silver” with a polished look and the “Two Tone” with a matte hairline.

Release Details

Pre-orders for the BEAMS x CITIZEN TSUNO CHRONO have started on the BEAMS website, with an official launch scheduled for 4 October 2024. Head over to grab yours for 28,600 JPY (~US$204) per piece now!

In other news, check out the WHO.A.U x QWER Apparel Collection.

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