The New Balance UA900 and 996, both timeless classic and sneaker staples, have found a new spotlight in ABC-MART Japan’s latest campaign, “Always Together”. Featuring the popular K-pop girl group STAYC as the models, the campaign celebrates the enduring appeal of the sneakers and their ability to unite people through fashion and music.

About the ABC-MART Japan x STAYC x New Balance Campaign

Seeun; J; Sumin (Left to right)

Each member of STAYC exudes their unique style in the “Always Together” campaign, showcasing the versatility of the New Balance UA900 and 996. From chic and elegant looks to sporty and streetwear-inspired outfits, the sneakers seamlessly complement their diverse fashion choices.

Yoon, Sieun, Isa (Left to right)

Explore the New Balance UA900 and 996 in an extensive variety of colorways through New Balance retailers, including ABC-MART, and also the SNKRDUNK App!

In other news, check out the Chiikawa x Outdoor Products Pen Case Collection.

Alternatively, you can also head to the SNKRDUNK App via the banner below and browse the latest and greatest in sneakers, streetwear, and TCG.

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