[Update 16 Sep 2024] More than a week since it was first teased, the first full look of the Under Armour Curry Fox 1 has arrived. Check them out in the gallery above!

[Update 10 Sep 2024] Curry Brand, the Under Armour subsidiary (à la Jordan Brand and Nike), has intensified anticipation for the Curry Fox 1 with the release of new images. Therein is a first look at the shoe’s logo, construction, color palette, and textures.

As the Holiday 2024 release approaches, expect a more comprehensive exploration of this new silhouette, the inaugural signature sneaker of NBA All-Star De’Aaron Fox under the Curry Brand umbrella.

The basketball world eagerly awaits the debut of De’Aaron Fox’s signature shoe under Curry Brand, a collaboration confirmed to grace the market in 2024.

Last October, Sacramento Kings star point guard De’Aaron Fox signs with Stephen Curry’s Curry Brand, a dynamic sub-label under the Under Armour umbrella, as its first signature athlete. The official announcement heralded the imminent arrival of Fox’s signature shoe in 2024.

During a media preview event held at the NBA Player’s Association headquarters in New York City, Stephen Curry and brand representatives unveiled key details surrounding the Fox 1. According to Senior Footwear Designer Ed Wallace, this model will feature a low-cut silhouette adorned with a strap. The design ethos leans towards a “runner” aesthetic, reflecting Fox’s exceptional speed and court coverage.

The visual unveiling of the Fox 1 remains imminent while Curry Brand embarks on its China Tour next week. This momentous event will witness Stephen Curry, De’Aaron Fox, and other esteemed athletes congregating in China to inaugurate the world’s first Curry Brand retail store. It is within this context that the Fox 1 may make its grand debut.

In other news, check out the Eastside Golf x Nike Golf collection. Alternatively, you can also head to the SNKRDUNK App via the banner below and browse the latest and greatest in sneakers, streetwear, and TCG.

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